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Are homebuyers getting older or younger?

Are the rising real estate prices deterring young people from buying real estate? Europace AG addressed this question in a…

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Latest

Older bank customers are often neglected digitally

I.n the pandemic, many older bank customers are facing a problem. As members of a risk group, they are often…

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Business

[column] The DNA of the older consumer (7)

In July, the Dutch translation of the book Gray Ocean Strategy was published with the title Gray Ocean Strategy: Marketing…

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Finance

Analysis shows how drastic supplements are for older people

The surcharges are huge: Older drivers have to pay significantly more for car insurance than younger ones. An analysis shows…

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Business

The DNA of the older consumer (4)

The Dutch translation of the book Gray Ocean Strategy: How to exploit the biggest market ever with AgeWise marketing will…

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Business

The DNA of the older consumer (2)

The Dutch translation of the book Gray Ocean Strategy: How to exploit the biggest market ever with AgeWise marketing will…

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Business

The DNA of the older consumer

The Dutch translation of the book Gray Ocean Strategy: How to exploit the biggest market ever with AgeWise marketing will…

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