That brand was Adidas, and Adidas freely admitted that they had focused too much on direct ROI and online advertising,…
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In her new role as marketing director, Dijkhuizen is part of the management team of the Dutch branch of the…
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It will not be due to the name: earlier this month ‘This is content marketing’ was released, written by the…
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The bar for self-discipline is high. We strive for the greatest possible customer satisfaction in our work. Hopefully the bosses…
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TikTok star Charli d’Amelio advertises a new bank. Now she has invested tooPR Usually, Step got a few thousand likes…
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In practice, this means thousands of women, people from all cultural backgrounds, large groups of people over 40 and SMEs…
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In the stories that pass my screens every week, things are discussed that are so new that they require deepening.…
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On the photo from left to right: Marije Vellekoop, Amanda Vollenweider and Yvonne Nassar Amanda Vollenweider will be Senior Manager…
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Marketing Design with Customer Journey Mapping is the winning book of the PIM Marketing Literature Prize and is about understanding…
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For business connoisseurs, blue-white-red light is finally shining on the horizon again. Where as a D-segment lease driver you were…
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