Marketing

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column F * ck performance marketing and building a brand

That brand was Adidas, and Adidas freely admitted that they had focused too much on direct ROI and online advertising,…

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Sectors

Els Dijkhuizen new marketing director Heineken

In her new role as marketing director, Dijkhuizen is part of the management team of the Dutch branch of the…

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Sectors

New book: This is content marketing

It will not be due to the name: earlier this month ‘This is content marketing’ was released, written by the…

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Sectors

How predictable will 2021 be? | MarketingTribune Content marketing

The bar for self-discipline is high. We strive for the greatest possible customer satisfaction in our work. Hopefully the bosses…

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Economy & Politics

Start-upsGerman fintechs discover influencer marketing – can that work?

TikTok star Charli d’Amelio advertises a new bank. Now she has invested tooPR Usually, Step got a few thousand likes…

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Business

[column] Diversity in IT? Also a matter of the right marketing

In practice, this means thousands of women, people from all cultural backgrounds, large groups of people over 40 and SMEs…

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Sectors

Content marketing has been reinvented | MarketingTribune Content marketing

In the stories that pass my screens every week, things are discussed that are so new that they require deepening.…

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Business

Yvonne Nassar Head of Marketing Van Gogh

On the photo from left to right: Marije Vellekoop, Amanda Vollenweider and Yvonne Nassar Amanda Vollenweider will be Senior Manager…

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Business

Eveline van Zeeland writes best marketing book 2020

Marketing Design with Customer Journey Mapping is the winning book of the PIM Marketing Literature Prize and is about understanding…

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Business

[column] French Marketing Revolution

For business connoisseurs, blue-white-red light is finally shining on the horizon again. Where as a D-segment lease driver you were…

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