marketer

Business

[column] Marketer, think bigger and contextual

About a century ago, the Finnish architect Eliel Saarinen designed the most beautiful Art Nouveau buildings. He’s been dead for…

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Context, the podcast about content that really benefits the marketer

Photo from left to right: Daan Jongen, Anne Stokvis, Jens Hellewaard. Hosts of the podcast series are Anne Stokvis (editor-in-chief),…

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Marketer, show extra empathy for customer

A global pandemic, the intelligent lockdown and the social unrest that this entails has radically changed our lives and that…

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Business

‘Marketer, take control of digital transformation’

To be relevant and successful as a brand and company, you must be able to understand customer needs. Data plays…

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Business

Research: marketer is looking for balance

The ambition to follow all developments and seize opportunities, and that at a rapid pace, appears to be unprecedented complexity…

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Business

Marketer, who do you want to be and what do you want to work on?

Inspiring companies are on average more successful on all fronts: they have more productive employees, more loyal customers, more innovation…

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Business

How do you stay ahead as a marketer in this day and age?

The question of whether your marketing planning still meets the expectations of your customers requires a faster evaluation than normal,…

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[interview] Snack break: top marketer Mireille Elberse wants more efficiency and attention for Subway

Choose all the ingredients you want on your own sandwich; from the meat and bread to the vegetables and sauces.…

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Marketer advocates two-flow country during and after pandemic

Alfred Griffioen was trained as a mechanical engineer and has been active in marketing and sales positions since 1998. Between…

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Procter named Marketer of the Decade

In the past decade, Procter & Gamble has won 7 Grands Prix, 1 Grand Prix for Good, 3 Creative Effectiveness…

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