DDMA

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DDMA Customer Data Award 2021: Hema, Corendon and VodafoneZiggo contenders

The DDMA, industry association for data & marketing, has announced the nominees for the DDMA Customer Data Award. The three…

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Business

DDMA research: increase in personalized marcom

It is becoming less common that organizations do not personalize at all. The marketing channels where the personalization of communication…

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Business

DDMA welcomes new board members

Three new DDMA board members DDMA is the industry association for data-driven marketing and service. According to DDMA director Diana…

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Sectors

Diana Janssen director DDMA The blows are significant, but there are also bright spots

63% expect data to play an even greater role in marketing activities. 89% see that the corona crisis is forcing…

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