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Business

[column] Marketer, think bigger and contextual

About a century ago, the Finnish architect Eliel Saarinen designed the most beautiful Art Nouveau buildings. He’s been dead for…

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Sectors

[column] Beautiful examples of content marketing 3

As a marketer, you can always use ideas and then translate them yourself into a creative approach for your customer…

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Economy & Politics

Column Hardly any movement at BASF

Personal-Financial.com columnist Bernd ZiesemerMartin Kress And it doesn’t move. Normally, the news that a corporation might divest a five-billion-euro stake…

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Sectors

[column] What kind of WC Duck journalism is this?

At one point hashtags had to be supplied and how long has it been since a freelancer was asked to…

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Sectors

[column] Applications of deepfakes for brands and advertising

fakeKietzman and colleagues discuss what deepfakes are, how they work and what they can mean for advertising and brands. I…

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Sectors

[column] What is your mission?

‘I no longer want to work for clients who do not contribute to a better society, I want to work…

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Sectors

[column] Creative gold digging with data science

omenIt was a year ago that key note speaker Felienne Hermans (Associate Professor Leiden University) urged the audience to learn…

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Sectors

column Really huh | MarketingTribune Online Marketing

A bored customer service representative agreed to submit an urgent search request. Two weeks later it turned out to have…

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Sectors

[column] Film ‘De Oost’ full of factual inaccuracies, therefore unsuitable as teaching material

KNIL veteran bapa Entjo Latuny (born 1926) sees the trailer for the film De Oost for the first time. Here’s…

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Business

[column] Unleash the cowboy in you and innovate!

By the latter I mean that you also have to have guts and stand right in front of your introduction.…

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