CMO

Business

[CMO] Jeroen van Iersel (Johan Cruijff ArenA): ‘Elke wedstrijd met publiek voelt nu als een bevrijding’

El Salvador’ Johan Cruijff zal ongetwijfeld tandenknarsend, geïrriteerd en moedeloos hebben neergekeken op ‘zijn’ al maandenlange lege Johan Cruijff ArenA,…

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Sectors

CMO Diederik den Dekker of Picnic The people at Picnic are the core of our marketing

The now five-year-old online supermarket Picnic has actually been experiencing turbulent times from the start. The platform is a phenomenal…

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Sectors

[marketeer 142] Pauline Cousseau: CMO makes Polette international ‘target’

Like to introduce yourself, what do you have with marketing? ‘I am Pauline Cousseau, 30 years old and I am…

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Sectors

[interview] Valentijn van Santvoort (Holie): ‘The role of CMO has changed enormously’

Over the past ten years, Van Santvoort (photo) has built brands at various international agencies in Amsterdam as a strategist.…

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Business

[branded content] The holy grail of every CMO

A scalable marketing organization Text Adwise | Image Jeroen Botterhuis But how do you create a well-oiled machine as a…

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Business

[CMO] Mirjam Van Coillie from Gazelle: ‘Marketing is a holistic profession for me’

Bicycle brand Gazelle is entering Europe and America with a revolutionary mission: just like in the Netherlands, getting as many…

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Sectors

[interview] KFC CMO Trix van der Vleuten: ‘a bucket brings people closer together’

Van Der Vleuten (photo) previously worked for Pepsico, Grolsch, FrieslandCampina and Kraft Heinz. Now she gives the iconic food brand…

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Retirement

Brand strategistsThese are the nominees for the “CMO of the Year Award 2020”

Marketing bosses are the brains behind a company’s brand, drive its further development, have to react to new trends –…

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Business

[CMO] Peggy Spaapen of Centraal Beheer: ‘We want to become a love brand’

Insurer Centraal Beheer from Apeldoorn, part of Achmea, hardly needs any introduction. This originally direct writer knows thanks to the…

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Business

[CMO] Arno de Jong of the Dutch Lottery: ‘As a marketer you always have to be a creative thinker’

Arno de Jong is CMO of the Dutch Lottery and has won a tranche of awards, including the title Marketeer…

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