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ZIGT strengthens digital services Marketing Stand Business-to-Business

Michiel Wintershoven (2e from left) started as Digital Media Director. He previously worked at Initiative, where he was responsible for…

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Business

Techfail column | Marketing Stand Business-to-Business

The big five – Amazon, Microsoft, Apple, Google and Facebook, especially the last two – can make or break brands.…

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Business

The power of independence Marketing Stand Business-to-Business

I like independence. I like independent freelancers and I like independent clubs. Whenever an independent creative club merges into a…

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Business

Brand positioning: hands off Marketing Stand Business-to-Business

Marketers sometimes have the tendency to be under pressure when their sales are made and then adjust the positioning. It…

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