fakeKietzman and colleagues discuss what deepfakes are, how they work and what they can mean for advertising and brands. I…
Read More »brands
1. Happy New Year. What do you have with marketing?‘You too! My name is Ella Fortuin – Ruigrok. I am…
Read More »After the recent significant losses in the price of COVID-19 vaccine stocks such as the Moderna share, possible upward trend…
Read More »The corona pandemic and its consequences have also influenced global demand. In times of home office, contact restrictions and closed…
Read More »Society is at a turning point, the researchers conclude. Brands can no longer simply provide inspiration for a better life,…
Read More »Adidas fell out of the group of the best brands in Germany during the Corona crisis. The sporting goods manufacturer…
Read More »The corona pandemic and its consequences have also influenced global demand. In times of home office, contact restrictions and closed…
Read More »Last but not least, Covid-19 is forcing many large companies and brands to digitize their business processes. Many lesser-known companies…
Read More »Despite the crisis, consumers are also more willing to pay extra for sustainability this year. This is evident from the…
Read More »According to the market research company Kantar, eight of the ten most valuable beer brands in the world belong to…
Read More »