fakeKietzman and colleagues discuss what deepfakes are, how they work and what they can mean for advertising and brands. I…
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1. Happy New Year. What do you have with marketing?‘You too! My name is Ella Fortuin – Ruigrok. I am…
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After the recent significant losses in the price of COVID-19 vaccine stocks such as the Moderna share, possible upward trend…
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The corona pandemic and its consequences have also influenced global demand. In times of home office, contact restrictions and closed…
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Society is at a turning point, the researchers conclude. Brands can no longer simply provide inspiration for a better life,…
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Adidas fell out of the group of the best brands in Germany during the Corona crisis. The sporting goods manufacturer…
Read More »The corona pandemic and its consequences have also influenced global demand. In times of home office, contact restrictions and closed…
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Last but not least, Covid-19 is forcing many large companies and brands to digitize their business processes. Many lesser-known companies…
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Despite the crisis, consumers are also more willing to pay extra for sustainability this year. This is evident from the…
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According to the market research company Kantar, eight of the ten most valuable beer brands in the world belong to…
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