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Picnic tests delivery service in France under the brand name TocToc

That writes the French news site LSA. The launch of Picnic in France is happening in a similar way as…

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Bugaboo launches naughty brand campaign | MarketingTribune Food and Retail

With this campaign, Bugaboo hopes to connect with modern parents and parents-to-be, where “the focus is on diverse, authentic and…

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Hands Off My Chocolate first Cocoa Horizons brand to switch to traceable cocoa mass cacao

Founder Kitty Smeeten: ‘Within our sustainable and social mission, we continue to strive for improvements within the themes better for…

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Brand magazines are going to win | MarketingTribune Content Marketing

Paper is getting more attention I hear someone shout, because many still prefer paper over digital. You remember much better…

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Bicycle brand Cortina launches brand campaign | MarketingTribune Food and Retail

Although according to Cortina most bicycle brands ‘just’ photograph their collection on the street, they take a different approach. Anne-Tjitske…

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Popular cucumbers: traditional Eastern brand “Spreewaldhof” becomes French

The Eastern brand Spreewaldhof is sold: The French jam company Andros swallows the Spreewald cucumber company. Rotk├Ąppchen sparkling wine, Vita-Cola…

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Positive brand effects branded content | MarketingTribune Content marketing

The study looked at both the difference in impact between different forms of branded content and the effect of Umfeld…

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Jumbo introduces new premium brand Gourmets

Under the name Jumbo Gourmets, Jumbo offers lovers of culinary high-quality products an even wider choice of unprocessed fresh products,…

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BioNTech share: Attention, sell signal! Will This Brand Save The Vaccine Title? – Chart analysis

According to all the good news about the COVID-19 vaccine from BioNTech, the share price of the Mainz-based company is…

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column F * ck performance marketing and building a brand

That brand was Adidas, and Adidas freely admitted that they had focused too much on direct ROI and online advertising,…

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