Brand

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Bicycle brand Cortina launches brand campaign | MarketingTribune Food and Retail

Although according to Cortina most bicycle brands ‘just’ photograph their collection on the street, they take a different approach. Anne-Tjitske…

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Popular cucumbers: traditional Eastern brand “Spreewaldhof” becomes French

The Eastern brand Spreewaldhof is sold: The French jam company Andros swallows the Spreewald cucumber company. Rotk├Ąppchen sparkling wine, Vita-Cola…

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Positive brand effects branded content | MarketingTribune Content marketing

The study looked at both the difference in impact between different forms of branded content and the effect of Umfeld…

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Jumbo introduces new premium brand Gourmets

Under the name Jumbo Gourmets, Jumbo offers lovers of culinary high-quality products an even wider choice of unprocessed fresh products,…

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BioNTech share: Attention, sell signal! Will This Brand Save The Vaccine Title? – Chart analysis

According to all the good news about the COVID-19 vaccine from BioNTech, the share price of the Mainz-based company is…

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column F * ck performance marketing and building a brand

That brand was Adidas, and Adidas freely admitted that they had focused too much on direct ROI and online advertising,…

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Bayer share: an interesting brand on the chart! – Chart analysis

Bayer stock has lost some of its value in the past few days. Yet another slide towards the bear market…

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Fashion brand Gant is building a better digital customer experience

Digital agency Dept designs, builds and migrates Gant’s new commerce platform based on Salesforce Commerce Cloud. Gant’s digital presence is…

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Avery Baker worldwide responsible for the Hilfiger brand

Tommy Hilfiger will appoint Avery Baker as President and Chief Brand Officer effective November 19, 2020. In the new role,…

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[column] Out of love for the brand

All projects that can still be stopped will be stopped. Cash is after all King. This also applies to the…

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