![Photo of [column] Automotive scaling up for adequate dealer marketing](/wp-content/uploads/2021/06/column-Automotive-scaling-up-for-adequate-dealer-marketing-780x470.jpg)
Fewer showrooms, a sleeker brand image than in the past and a larger team to optimally serve all niches of…
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The automotive supplier ATW actually wanted to cut jobs – now the electric car manufacturer Tesla is saving the company:…
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Front headlights from Marelli Automotive Lighting. The Reutlingen-based supplier supplies a large number of car manufacturers Photo: Marelli Automotive Lighting…
Read More »![Photo of [column] Automotive: smart switching to media](/wp-content/uploads/2020/09/column-Automotive-smart-switching-to-media-780x470.jpg)
Each car brand prepares an integrated sales and marketing plan in advance and also deals with the proposals in consultation…
Read More »![Photo of [column] Tech innovations as a marketing tool in automotive](/wp-content/uploads/2020/09/column-Tech-innovations-as-a-marketing-tool-in-automotive-780x470.png)
The automotive sector has changed this considerably in recent years. The advent of electric cars will not only change propulsion…
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Ready to sell: new cars in a dealer’s parking lotGetty Images There isn’t much going on in the glass sales…
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The announcement by the Minister of Energy not to extend the tax benefit linked to company vehicles only for electric…
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How is your status regarding the corona crisis? You are still relatively short. Jasper van der Bijl: “Yes, that’s right,…
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