automotive

Business

[column] Automotive scaling up for adequate dealer marketing

Fewer showrooms, a sleeker brand image than in the past and a larger team to optimally serve all niches of…

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Sectors

Tesla merges with German automotive supplier ATW

The automotive supplier ATW actually wanted to cut jobs – now the electric car manufacturer Tesla is saving the company:…

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Economy & Politics

Marelli Automotive Lighting cuts 250 jobs

Front headlights from Marelli Automotive Lighting. The Reutlingen-based supplier supplies a large number of car manufacturers Photo: Marelli Automotive Lighting…

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Business

[column] Automotive: smart switching to media

Each car brand prepares an integrated sales and marketing plan in advance and also deals with the proposals in consultation…

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Sectors

[column] Tech innovations as a marketing tool in automotive

The automotive sector has changed this considerably in recent years. The advent of electric cars will not only change propulsion…

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Economy & Politics

Will Corona be a great opportunity for the automotive industry?

Ready to sell: new cars in a dealer’s parking lotGetty Images There isn’t much going on in the glass sales…

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Economy & Politics

Electricity between Turmes and the automotive sector

The announcement by the Minister of Energy not to extend the tax benefit linked to company vehicles only for electric…

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Business

Dipstick corona: More than ever, the right content counts in automotive

How is your status regarding the corona crisis? You are still relatively short. Jasper van der Bijl: “Yes, that’s right,…

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