Business

[column] What you learn from the US elections regarding change management

[column] What you learn from the US elections regarding change management

The American elections are all about the so-called swing states. “Fixed” states like New York and California always go to…
PIM Trend Report 2021: brands must humanize

PIM Trend Report 2021: brands must humanize

Society is at a turning point, the researchers conclude. Brands can no longer simply provide inspiration for a better life,…
Research from home: more productive, casual clothing and better work-life balance

Research from home: more productive, casual clothing and better work-life balance

These findings give Microsoft insight into how work will change in the future and how organizations can deal with it…
[column] Mark thinks cars are a hassle

[column] Mark thinks cars are a hassle

I don’t know if you’ve seen the TV show, but in the cozy winter setting of the SBS6 studio, TV…
[column] Diversity in IT? Also a matter of the right marketing

[column] Diversity in IT? Also a matter of the right marketing

In practice, this means thousands of women, people from all cultural backgrounds, large groups of people over 40 and SMEs…
Toyota uses hydrogen gas

Toyota uses hydrogen gas

The realization that hydrogen can make an important contribution to a future society without harmful emissions – as stated in…
[column] Hot or not in 2020 and 2021

[column] Hot or not in 2020 and 2021

Roland van Kralingen has released a new book, Make Dust or Eat Dust 2, as a follow-up to the popular…
Monitor consumer behavior: Christmas in jeans and baggy sweater?

Monitor consumer behavior: Christmas in jeans and baggy sweater?

Vaccination against the coronavirus does not appear to be self-evident for everyone: half of the Dutch people currently say ‘yes’…
DDMA research: increase in personalized marcom

DDMA research: increase in personalized marcom

It is becoming less common that organizations do not personalize at all. The marketing channels where the personalization of communication…
[column] VW Golf? VW ID3!

[column] VW Golf? VW ID3!

November’s sales results are typical of the rapid changes in the automotive sector. The month had passed cold for a…
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