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Event industry about corona: festivals that offer connection remain intact

Event industry about corona: festivals that offer connection remain intact

Image from left to right: Chantal Musquetier, Denis Doeland and Raymond Bresching. Mass events with a national appearance are only…
Techfail column | Marketing Stand Business-to-Business

Techfail column | Marketing Stand Business-to-Business

The big five – Amazon, Microsoft, Apple, Google and Facebook, especially the last two – can make or break brands.…
First live conference in the Netherlands with 100 participants on July 1

First live conference in the Netherlands with 100 participants on July 1

From 1 July, the national government is again allowed to organize conferences for 100 people, taking into account the distance…
Game rules have been permanently changed

Game rules have been permanently changed

If there is one moment to live in the now, it is now. The relaxation of the corona measures of…
Floris Brandwacht (Apenkooi Events) about the future of the festival industry

Floris Brandwacht (Apenkooi Events) about the future of the festival industry

Brandwacht (31) started his career as a marketer at Mediacom, then Accenture and since October last year he has worked…
RAI Amsterdam is ready for 1.5 meter events

RAI Amsterdam is ready for 1.5 meter events

To this end, the RAI wants to organize pilot events next summer in which visitors and exhibitors are brought together…
Center Parcs will open again on May 20

Center Parcs will open again on May 20

Most other Dutch parks of Center Parcs will follow on Friday 29 May. Safety for guests and employees is paramount:…
The power of independence Marketing Stand Business-to-Business

The power of independence Marketing Stand Business-to-Business

I like independence. I like independent freelancers and I like independent clubs. Whenever an independent creative club merges into a…
Dipstick corona: VanMoof in top gear

Dipstick corona: VanMoof in top gear

The capital injection is helping the bicycle brand expand internationally, following the success of the long-awaited new electric VanMoof S3…
Brand positioning: hands off Marketing Stand Business-to-Business

Brand positioning: hands off Marketing Stand Business-to-Business

Marketers sometimes have the tendency to be under pressure when their sales are made and then adjust the positioning. It…
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