Business
Brand positioning: hands off Marketing Stand Business-to-Business
May 24, 2020
Brand positioning: hands off Marketing Stand Business-to-Business
Marketers sometimes have the tendency to be under pressure when their sales are made and then adjust the positioning. It…
LinkedIn Stories: a new place for dialogue
May 23, 2020
LinkedIn Stories: a new place for dialogue
LinkedIn: Staying connected has never been more important than today. The impact of COVID-19 means, according to LinkedIn, that many…
Kantar: 3 consumer trends in the new normal
May 23, 2020
Kantar: 3 consumer trends in the new normal
People around the world continue to be deeply concerned about the economy. We have all found a “new normal” in…
The DNA of the older consumer
May 23, 2020
The DNA of the older consumer
The Dutch translation of the book Gray Ocean Strategy: How to exploit the biggest market ever with AgeWise marketing will…
Corona dipstick: brands are going to emphasize purpose
May 23, 2020
Corona dipstick: brands are going to emphasize purpose
What is the status of your marketing in connection with the corona crisis? What are striking things in terms of…
Brabanthallen and Rai see prompt opportunities for events
May 23, 2020
Brabanthallen and Rai see prompt opportunities for events
Admitting only 30 or 100 people to a safe mega hall is out of proportion. On Broadcasting Brabant this interview…