Business

[column] Strategic thinking for marketers (6 and final)

[column] Strategic thinking for marketers (6 and final)

Structure follows strategy. It’s a commonly used quote, but it still hits the nail on the head. A chosen structure…
Salesforce Announces First Hybrid Dreamforce

Salesforce Announces First Hybrid Dreamforce

Salesforce has announced the first-ever hybrid Dreamforce. In both physical and digital form, the event will take place in San…
[column] Automotive scaling up for adequate dealer marketing

[column] Automotive scaling up for adequate dealer marketing

Fewer showrooms, a sleeker brand image than in the past and a larger team to optimally serve all niches of…
Booking.com pays back corona support after bonus riot

Booking.com pays back corona support after bonus riot

“We have closely followed the debate in Dutch society in recent days, we take this extremely seriously, and are aware…
Despite relaxation, holiday in our own country remains popular

Despite relaxation, holiday in our own country remains popular

Compared to the previous measurement in mid-March, the number of holiday plans in almost all countries remains the same, but…
easyJet launches ‘coronaplanner’

easyJet launches ‘coronaplanner’

The planner, available at easyjet.com/nl/covid-19-travel-hub, includes a map that makes it easy for passengers to stay informed about the latest…
Analysis: grip on consumer behavior in times of corona

Analysis: grip on consumer behavior in times of corona

Image from left to right: Berry Punt (Nielsen), Marit Klooster (Ruigrok NetPanel), Boj Nefkens (Market Effect), Hilde Doting (Validators), Lucas…
July 1 Global Diversity Survey of Marketers

July 1 Global Diversity Survey of Marketers

It examines how diverse the industry is and how employees experience the approach within their own organization. The Dutch drivers…
Blue: positive development of customer experience

Blue: positive development of customer experience

Large-scale research by Blauw in 2021 shows that the Netherlands is developing positively in the field of customer experience. By…
Consumer Behavior Monitor: exercise more, listen to the radio, learn online

Consumer Behavior Monitor: exercise more, listen to the radio, learn online

In the first week of 2021, the number of young people who say they exercise more has increased by 10%.…
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