Business

‘No perspective means the end of the event industry’

‘No perspective means the end of the event industry’

There is a strong need for perspective and a plan for 2021. It has been shown that the events sector…
[branded content] The holy grail of every CMO

[branded content] The holy grail of every CMO

A scalable marketing organization Text Adwise | Image Jeroen Botterhuis But how do you create a well-oiled machine as a…
Consumers quickly lose patience with a bad customer experience

Consumers quickly lose patience with a bad customer experience

The aim of this study is to find out whether the attitude of consumers has changed due to COVID-19 and…
Cabinet presents Roadmap for corona measures

Cabinet presents Roadmap for corona measures

Tonight, 13 October 2020, the Cabinet is launching a “Roadmap for corona measures”, which describes how the spread of the…
Research: digitization requires a long-term focus

Research: digitization requires a long-term focus

A higher percentage (75%) admit that they are not yet making full use of the new digital technologies they have…
Erasmus University and Nima: Post-Master Marketing Leadership

Erasmus University and Nima: Post-Master Marketing Leadership

In this Post-Master Marketing program, which lasts 18 months, the marketer receives a very complete and relevant marketing and business…
[CMO] Mirjam Van Coillie from Gazelle: ‘Marketing is a holistic profession for me’

[CMO] Mirjam Van Coillie from Gazelle: ‘Marketing is a holistic profession for me’

Bicycle brand Gazelle is entering Europe and America with a revolutionary mission: just like in the Netherlands, getting as many…
Monitor consumer behavior: Consumers hungry for information

Monitor consumer behavior: Consumers hungry for information

This is evident from the Consumer Behavior Monitor, an initiative of Validators and VU Amsterdam. Worries back at the level…
[column] The company car: a challenge in every respect

[column] The company car: a challenge in every respect

The “van marketing” has thus become a kind of second level activity. More like the junior to put it a…
[column] To the rat mode

[column] To the rat mode

Earth Overshoot Day fell on July 29 last year and this year – “thanks to” the corona crisis – “only”…
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