Business

[stelling] ‘Neuromarketing is quackery’

[stelling] ‘Neuromarketing is quackery’

Replacing an expensive form of uncertainty with false certainty A long time ago, Giep Franzen, whom I respect very much,…
[column] Internal marketers are the new marketing heroes!

[column] Internal marketers are the new marketing heroes!

In times of economic success, there is less need to actually innovate. It is no coincidence that during the economic…
[column] The Challenges of Dealer Marketing

[column] The Challenges of Dealer Marketing

Dutch dealer groups are among the most professional car companies in Europe. Showrooms look beautiful, the scale makes the business…
Research: live event has added value

Research: live event has added value

Photo: Nima Marketing Week 2020. These are RAI Amsterdam, DPG Media, Eventbranche.nl, D&B Eventmarketing and Party Rent Group. Together with…
Qatar Airways flies past KLM

Qatar Airways flies past KLM

Qatar Airways is expanding the network to more than 90 destinations and resuming flights to Amman, Entebbe, Hanoi, Seychelles, Windhoek…
[column] Korean catch-up race

[column] Korean catch-up race

Today, Wednesday 16 September, trade magazine and platform Automotive Management is once again organizing the Business Car of the Year…
[column] Freelance payments in corona time

[column] Freelance payments in corona time

Just like in the catering industry, do clients give us a corona quarter to make up for the damage in…
IDEA relaunches live campaign

IDEA relaunches live campaign

After months of mandatory distance, many organizations are urgently looking for ways to stay connected with their employees, their business…
[column] The corona polder model

[column] The corona polder model

It had only just been announced that we should all stay at home when the Netherlands started preparations for what…
[column] 50 tips for future-proof marketing & sales

[column] 50 tips for future-proof marketing & sales

“The impact of the digital age on the marketing and sales process of knowledge-intensive organizations is huge,” said De Haas.…
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