Business

[column] Marketer, think bigger and contextual

[column] Marketer, think bigger and contextual

About a century ago, the Finnish architect Eliel Saarinen designed the most beautiful Art Nouveau buildings. He’s been dead for…
[CMO] Jeroen van Iersel (Johan Cruijff ArenA): ‘Elke wedstrijd met publiek voelt nu als een bevrijding’

[CMO] Jeroen van Iersel (Johan Cruijff ArenA): ‘Elke wedstrijd met publiek voelt nu als een bevrijding’

El Salvador’ Johan Cruijff zal ongetwijfeld tandenknarsend, geïrriteerd en moedeloos hebben neergekeken op ‘zijn’ al maandenlange lege Johan Cruijff ArenA,…
Mastercard launches True Name for lgbtqia community

Mastercard launches True Name for lgbtqia community

The card feature was announced at WorldPride 2019 and has since been successfully launched at major banks in the United…
Barometer Kantar: the impact of 500 days of covid19

Barometer Kantar: the impact of 500 days of covid19

The findings of this barometer at a glance • Across the board, confidence in a safe return to pre-pandemic consumer…
Thomas Barta (keynote NMD 2021): ‘Why marketers need to be brave now’

Thomas Barta (keynote NMD 2021): ‘Why marketers need to be brave now’

The former McKinsey partner conducted research into what a marketing leader makes with impact among no fewer than 68,000 respondents.…
Fairtrade Original officially B Corp certified

Fairtrade Original officially B Corp certified

B Corp aims to redefine the economy by making it more inclusive and sustainable. Worldwide there are 2,500 companies affiliated…
Businesses not ready for cookieless world

Businesses not ready for cookieless world

Companies like Facebook and Google now collect third-party cookies to set ads and build customer profiles. Now that a major…
Consumer Behavior Monitor: #3 mobility

Consumer Behavior Monitor: #3 mobility

We also see that audio is on the rise, especially among young people. Podcasts as well as a relatively new…
Neurensics and ISMI to collaborate

Neurensics and ISMI to collaborate

The ISMI Foundation is taking the next step in expanding and broadening its knowledge platform by entering into a long-term…
Golden Giraffe Event Awards presented

Golden Giraffe Event Awards presented

The professional jury was allowed to present awards in the 6 categories to physical live events and online events. On…
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