Business

Consumer Behavior Monitor: exercise more, listen to the radio, learn online

Consumer Behavior Monitor: exercise more, listen to the radio, learn online

In the first week of 2021, the number of young people who say they exercise more has increased by 10%.…
Research: The Dutch are more positive about data use

Research: The Dutch are more positive about data use

Most people do feel they have little control over what happens with their data. Consumer trust and security appear to…
Research: corona sharpens customer experience

Research: corona sharpens customer experience

Regardless of who companies sell or provide services to, they all navigate a landscape they could not imagine at the…
Michiel de Vries to Edelman

Michiel de Vries to Edelman

De Vries gained experience on both the brand and agency side, at Young & Rubicam, Porter Novelli, Coca-Cola and Yacht,…
Consumer Behavior Monitor: how corona has been disrupting our consumption behavior for a year now

Consumer Behavior Monitor: how corona has been disrupting our consumption behavior for a year now

Marketingtribune gave an exclusive report on the Consumer Behavior Monitor of bureau Validators and VU Amsterdam every week in 2020.…
Survey: what will the new marketing year 2021 bring?

Survey: what will the new marketing year 2021 bring?

2020 brought a lot of doom and malheur and made the marketer insecure. The question is whether the many forced…
[column] Collaboration stimulates business model innovation

[column] Collaboration stimulates business model innovation

The business model describes the network that an organization has with suppliers and partners. On the one hand, you can…
[column] 2020: winners and losers

[column] 2020: winners and losers

The media was central this year. Television, video and radio went through the roof, and we spent an average of…
[column] 6 tips: sales and marketing stronger through corona

[column] 6 tips: sales and marketing stronger through corona

Where one sector easily switched to digital, it was a major switch for another. In the B2C market, almost all…
[column] All I want for Christmas: a successful marketing campaign

[column] All I want for Christmas: a successful marketing campaign

2020 is the year in which we may crave Christmas more than ever. Nice to the city to buy Christmas…
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