Business
Consumer Behavior Monitor: exercise more, listen to the radio, learn online
2 weeks ago
Consumer Behavior Monitor: exercise more, listen to the radio, learn online
In the first week of 2021, the number of young people who say they exercise more has increased by 10%.…
Research: The Dutch are more positive about data use
2 weeks ago
Research: The Dutch are more positive about data use
Most people do feel they have little control over what happens with their data. Consumer trust and security appear to…
Research: corona sharpens customer experience
2 weeks ago
Research: corona sharpens customer experience
Regardless of who companies sell or provide services to, they all navigate a landscape they could not imagine at the…
Michiel de Vries to Edelman
3 weeks ago
Michiel de Vries to Edelman
De Vries gained experience on both the brand and agency side, at Young & Rubicam, Porter Novelli, Coca-Cola and Yacht,…
Consumer Behavior Monitor: how corona has been disrupting our consumption behavior for a year now
3 weeks ago
Consumer Behavior Monitor: how corona has been disrupting our consumption behavior for a year now
Marketingtribune gave an exclusive report on the Consumer Behavior Monitor of bureau Validators and VU Amsterdam every week in 2020.…
Survey: what will the new marketing year 2021 bring?
3 weeks ago
Survey: what will the new marketing year 2021 bring?
2020 brought a lot of doom and malheur and made the marketer insecure. The question is whether the many forced…
[column] Collaboration stimulates business model innovation
3 weeks ago
[column] Collaboration stimulates business model innovation
The business model describes the network that an organization has with suppliers and partners. On the one hand, you can…
[column] 2020: winners and losers
December 24, 2020
[column] 2020: winners and losers
The media was central this year. Television, video and radio went through the roof, and we spent an average of…
[column] 6 tips: sales and marketing stronger through corona
December 23, 2020
[column] 6 tips: sales and marketing stronger through corona
Where one sector easily switched to digital, it was a major switch for another. In the B2C market, almost all…
[column] All I want for Christmas: a successful marketing campaign
December 23, 2020
[column] All I want for Christmas: a successful marketing campaign
2020 is the year in which we may crave Christmas more than ever. Nice to the city to buy Christmas…