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[branded content] Total Gas & Power Netherlands is committed to sustainable sales

[branded content] Total Gas & Power Netherlands is committed to sustainable sales

Text Guido Schreudering | Image Menno Ringnalda Total Gas & Power Netherlands and Arcum MarketingMost people know Total Gas &…
[branded content] “From the interns to the leadership team, everyone here is a pioneer”

[branded content] “From the interns to the leadership team, everyone here is a pioneer”

Text: BBP Media | Image: Pure Image “What typifies PI?” Jos Meiling, Chief Technology Officer at PI Marketing, repeats the…
“We are one with the customer in everything we do”

“We are one with the customer in everything we do”

Zakaria Amlal, CEO racious: “In everything we do, we are one with the customer” Text BBP Media | Picture Pure…
[column] Final push for the classic sedan?

[column] Final push for the classic sedan?

The decline in new car sales is largely attributable to the collapse of the lease market. Dealers are selling a…
[branded content] Experience driven communication affects people and brands

[branded content] Experience driven communication affects people and brands

Text BBP Media | Picture Pure Picture “It is a logical consequence of our own development, but also fits into…
Google member European Advertising Standards Alliance

Google member European Advertising Standards Alliance

The European Advertising Standards Alliance (EASA), of which the Advertising Code Foundation is a member, welcomes Google as the first…
‘No perspective means the end of the event industry’

‘No perspective means the end of the event industry’

There is a strong need for perspective and a plan for 2021. It has been shown that the events sector…
[branded content] The holy grail of every CMO

[branded content] The holy grail of every CMO

A scalable marketing organization Text Adwise | Image Jeroen Botterhuis But how do you create a well-oiled machine as a…
Consumers quickly lose patience with a bad customer experience

Consumers quickly lose patience with a bad customer experience

The aim of this study is to find out whether the attitude of consumers has changed due to COVID-19 and…
Cabinet presents Roadmap for corona measures

Cabinet presents Roadmap for corona measures

Tonight, 13 October 2020, the Cabinet is launching a “Roadmap for corona measures”, which describes how the spread of the…
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