Business
Consumer Behavior Monitor: exercise more, listen to the radio, learn online
January 15, 2021
Consumer Behavior Monitor: exercise more, listen to the radio, learn online
In the first week of 2021, the number of young people who say they exercise more has increased by 10%.…
Research: The Dutch are more positive about data use
January 14, 2021
Research: The Dutch are more positive about data use
Most people do feel they have little control over what happens with their data. Consumer trust and security appear to…
Research: corona sharpens customer experience
January 11, 2021
Research: corona sharpens customer experience
Regardless of who companies sell or provide services to, they all navigate a landscape they could not imagine at the…
Michiel de Vries to Edelman
January 8, 2021
Michiel de Vries to Edelman
De Vries gained experience on both the brand and agency side, at Young & Rubicam, Porter Novelli, Coca-Cola and Yacht,…
Consumer Behavior Monitor: how corona has been disrupting our consumption behavior for a year now
January 8, 2021
Consumer Behavior Monitor: how corona has been disrupting our consumption behavior for a year now
Marketingtribune gave an exclusive report on the Consumer Behavior Monitor of bureau Validators and VU Amsterdam every week in 2020.…
Survey: what will the new marketing year 2021 bring?
January 6, 2021
Survey: what will the new marketing year 2021 bring?
2020 brought a lot of doom and malheur and made the marketer insecure. The question is whether the many forced…
[column] Collaboration stimulates business model innovation
January 6, 2021
[column] Collaboration stimulates business model innovation
The business model describes the network that an organization has with suppliers and partners. On the one hand, you can…
[column] 2020: winners and losers
December 24, 2020
[column] 2020: winners and losers
The media was central this year. Television, video and radio went through the roof, and we spent an average of…
[column] 6 tips: sales and marketing stronger through corona
December 23, 2020
[column] 6 tips: sales and marketing stronger through corona
Where one sector easily switched to digital, it was a major switch for another. In the B2C market, almost all…
[column] All I want for Christmas: a successful marketing campaign
December 23, 2020
[column] All I want for Christmas: a successful marketing campaign
2020 is the year in which we may crave Christmas more than ever. Nice to the city to buy Christmas…