Because the boss wants it that way, while he hardly understands it. How bad is blundering? I thought of this when I read about Keyword cannibalism.
Keyword cannibalization. It’s a term that doesn’t come up too often, while it is indeed a common problem. However, many people are not aware of this. Don’t make the same mistake and take a critical look at your own website. Solving this problem not only helps improve your ranking in search results, but it also improves the usability of your website. Reason enough to delve into it. (lightspeed.nl) Keyword cannibalization occurs when multiple pages within one website focus on the same keyword, for example ‘shoes’. This term will then appear on several, or perhaps even all, pages in the title, the URL and wherever possible. Sometimes this happens without thinking about it, for example when copying pages or because the CMS is set up that way. The main problem with keyword cannibalization is that different pages within the same website compete with each other for the best position in the search results.
Getting higher in the search results is a bit like a race. An SEO analysis is perhaps the best way to get to know a website better. When you do a manual analysis, you are not only looking for problems that could affect findability, but also getting to know the website itself. (frankwatching.nl)
On emerce.nl a more interesting story about YouTube SEO. “This is the process of optimizing your videos, your playlists, and your channel so that you rank high in YouTube search results for a particular query. YouTube is a standalone search engine, with its own SEO best practices. Just like you want your site high in Google’s SERP, you want that for your YouTube videos too.” Just to be clear: SERP stands for Search Engine Results Page, in Dutch one speaks of “search engine result page”.
If this sentence falls on your plate, it naturally also encourages you to read: ‘How do you prepare for a future without third party cookies?’ I don’t think so at first. Google has shaken up the cards and announces an era without third party cookies. I read this on FW.
‘For example, if you look for sunglasses on the internet, Google will track your behavior on the basis of cookies. These are short data strings that your browser stores on your hard drive. Now that you’ve been ‘tagged’ by those cookies as a ‘trendy sunglasses target’, Google can sell targeted advertising space to the highest bidder. That type of ‘individual advertising’ has been around for nearly two decades,” the author writes. And Google is changing that. So read if cookies are your passion and your life.
Last week I also came across a story about headless architecture on emerce.nl. Never heard of it. So I was on the edge of my seat. ‘With a headless architecture, the back-end and front-end are disconnected from each other. This offers you as a company, among other things, the possibility to publish content on every possible device or channel without any hindrance.’ Is this news or old wine in new bottles? “One of the main advantages of headless is that you can react faster to market developments.” The most important question to ask yourself is why you want to switch to a headless architecture? Do you want to stay ahead of the competition, be innovative or realize an innovative culture?” In which phase of the ‘digital maturity model’ your company is. In this you analyze to what extent the company structure, internal processes, technical capacity internally and externally are ready to innovate technically. For example, is there a sales or marketing team, are technical matters handled internally or externally and to what extent does your company already work in an agile way?’ ‘A headless architecture prepares companies for the future and can offer many benefits, if implemented correctly in the company.’ Somehow this all sounds pretty old school. Aren’t we already many steps further, or am I overlooking something?
Perhaps this story is a result of brain fog. ‘Long virtual meetings and meager social contact don’t do our attention, concentration and memory any good. Although ‘brain fog’ is not a scientific term, ‘such cognitive changes do exist’, Steven Laureys, a neurologist at the University of Liège, told De Morgen, a Flemish daily. ‘Five minutes away and already forgot what the virtual meeting is about? Forgot what you came to do just after you walked into the room? Can’t finish that new book? Don’t panic, it’s just ‘brain fog’, or what’s called brain fog in English. A phenomenon in which ‘fog in the head’ swallows concentration, memory and the ability to think problem-solving.’ It is good in March that the end of the corona measures is in sight and the brain fog is lifting. Hopefully that will also improve the quality of the stories that come along every day.