Lay’s launches online pop-up restaurant | MarketingTribune Food and Retail

The online restaurant -exclusively for Amsterdammers- is only open for two days: tomorrow and Friday. The menu consists of three “iconic Lay’s flavors” that bear the names of fast food chains KFC, Subway and Pizza Hut.

The three flavors plus packaging.

The flavors are flying off the shelves, according to Lay’s (part of PesiCo), so for those who have not yet managed to get their hands on them, the so-called Lay’s Iconic Restaurant offers a solution. The promotion was developed in collaboration with advertising agency Fitzroy.

If you live in Amsterdam, you can order the crisp flavors via Uber Eats tomorrow and Friday between 3 and 9 p.m. Costs are €2 per bag, in the well-known packaging of the original dish.


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