Before that, she worked in various marketing positions at Hearst Netherlands.
Dolly van den Akker, managing director of MPG, says: ‘We have brought in an enormously experienced force with Ellen. We consciously chose someone who has broad strategic experience, has worked on the customer side and has proven successful in helping brands grow based on robust content strategies. With her experience, Ellen fits perfectly within our full-service & full specialist strategy.’
Waalderbos himself adds: ‘I am convinced that qualitative and relevant content is the best link between brands and consumers. I look forward to developing creative cross-media content strategies to improve customer loyalty and brand reputation of our clients.’