Report that Funke Mediengruppe and Bloomberg. The Cupertino, California-based brand has approximately 500 Apple stores worldwide, including 100 in Europe.
Retail locations, according to the brand, offer people the opportunity to experience new technology, ask questions and attend workshops about Apple products, Deirdre O’Brien, Apple’s senior vice president of retail told Funke. ‘People can learn a lot about the products on our online site. In a shop they can touch and feel them. We plan to add more stores.
The pandemic has put pressure on many retailers. Several chains report problems, Apple seems to respond anti-cyclically to the pandemic, partly thanks to the high reserves in the bank, and opts for expansion in retail. Apple already announced this year that it will invest approximately 1 billion euros in a computer chip factory in Munich.
(PvWK, sources: Funke Mediengruppe and Bloomberg, photo: Vojtech Okenka / Pexels)