The takeover is part of a broader ambition to continue to grow as a foodservice organization that gives direction to the market.
Coffeecompany was founded in 1996 as a specialist coffee chain in Amsterdam. After significant growth in locations, JDE Peet’s left the chain at the end of 2011. Coffeecompany now has its own roastery in Amsterdam and 31 branches in Amsterdam, The Hague, Utrecht, Groningen, Leiden, Rotterdam and Delft. Each with a unique place nearby. Of these, Coffeecompany operates 24 locations under its own management and 7 under a franchise license. In March 2021, Albron opened its first Coffeecompany as a licensee in Mall of the Netherlands in Leidschendam. This pleasant first collaboration led to discussions about the takeover.
Firmer position in high traffic locations
The intended acquisition is in line with Albron’s new course, which is aimed at further growth. Coffeecompany’s national distribution gives Albron an even stronger position at high traffic locations. Since 2016, Albron has grown strongly in, for example, shopping centers and city centers with its own concepts and street brands such as Anne&Max and Le Perron. With the addition of Coffeecompany, Albron is strategically expanding its concept portfolio. Within Albron, Coffeecompany continues its activities under its own brand name and identity. Albron will take over all Coffeecompany employees and will also continue the franchise activities within Coffeecompany unchanged.
Another 18 Coffeecompany branches
Jan Willem Hilbron, Commercial and Operational Director Albron: ‘Coffeecompany has been a recognizable Dutch coffee concept in the streets of cities for 25 years and has many loyal guests. A coffee concept is often the cornerstone when building a location cluster. That is why this chain is a valuable addition to our portfolio. The click with the organization is also very good. We plan to open a further 18 Coffeecompany branches up to and including 2025.” Roland Deege, General Manager Coffeecompany: “Coffeecompany dreams of becoming the best coffee chain in the world and showing everyone that coffee can be so much more than just coffee. We are therefore delighted that Albron will further shape this ambition.’
‘Albron is a Dutch food service organization that has been around for more than a century. Albron invents, builds and runs food concepts with a story on a daily basis. At more than 700 locations where people study, work, travel, shop, celebrate their leisure or receive care, we add atmosphere and taste with food and drinks. With many tens of thousands of guests a day, Albron feels responsibility and we have influence. That is why we are leading the way and are happy to point the way. In everything we do, we want everyone to benefit from it. Our guests, our customers, our partners, our employees and the world around us. Our ambition is to have 250,000 guests enjoy tasty, healthy, sustainable and affordable food and drinks every day by 2025.’
‘Coffeecompany has been bringing the coffee chain to life since 1996 by showing people that coffee can be so much more than just coffee. For our customers coffee in all its diversity of flavors and experiences. For baristas through the pleasure and satisfaction of making and serving coffee. For coffee producers because of our respect and appreciation for their product. In an accessible way, a wider audience is reached without compromising on quality or personality, in order to offer an authentic coffeehouse experience.’
(source: Coffee Company)