Zeeman works for the initiative, which has been christened ‘Zeeman Resale’, together with Het Goed. This is a social enterprise with 28 thrift stores and five textile sorting centers in the Netherlands. ‘We do it really locally: collection takes place in the stores, we donate the collected clothing to Het Goed and after sorting we buy the selection made by them’, says CEO Erik-Jan Mares. Now. He thinks that second-hand clothing will be especially popular among young people. Zeeman already tried out the plan in his branch in Osdorp, where the used clothing was especially popular with young people.
Reuse and circular thinking is on the rise at more clothing stores. H&M collects used clothing and offers discounts on other products in return. C&A offers clothing made from recycled cotton. The Vinted app owes its popularity to attractively priced second-hand branded clothing that can easily be traded internationally by mail. At Zeeman, the share of sustainable cotton in the collection almost doubled last year compared to the previous year. The brand also pays a lot of attention to making the chain transparent.