Part of the campaign is the Bitterbal Heads AR filter on Instagram. In this, users are encouraged to keep a bitterbal digitally high for as long as possible. The filter is loaded by an engaging video series in which Cora proudly shows her (bitter) ball control and encourages you to get moving. The top scorers have a chance to win a Mora European Championship drink package with Philips Airfryer.
This social translation of the Mora European Championship campaign was developed by content marketing agency Yune and will be used in the run-up to the European Championship. The campaign is on Facebook and Instagram.
Chiel den Otter, Brand Manager Retail at Van Geloven: ‘We were looking for an activating way to load the European Championship drinks moment. This campaign gives substance to this in a very fun, playful and interactive way, which fits perfectly with Mora and the European Championship feeling.’
Customer: Bo Woerts, Chiel den Otter
Account: Bente van Deventer
Project management: Kelly de Witte
Creation: Matthijs Haagsman
Production: Daan Geuke
Direction: Koen Leerink
Camera: Bas Bakhuis
Camera Ass.: Daan Schuurmans
Edit: Vincent Fenger
Design/animation: Mike de Weerd
copy: Savenna Hof