Economy & Politics

It is not bad for tourism!

Do you know the “Luxembourg Sky Swing”? This is the new tool for promoting the Grand Duchy as a holiday destination. A swing 100% augmented reality for which the Ministry of Tourism has fallen for.

Patrick JACQUEMOT

Patrick JACQUEMOT

Do you know the “Luxembourg Sky Swing”? This is the new tool for promoting the Grand Duchy as a holiday destination. A swing 100% augmented reality for which the Ministry of Tourism has fallen for.

You miss only one being and everything is depopulated … And it is an understatement to say that tourists have missed (and still are lacking) in Luxembourg. In figures, this resulted last year in a drop of 49% in overnight stays in hotels and -47% in camping trips. In other words, millions of euros in lost turnover. As there is no question of reliving such a dark season, the Ministry of Tourism has already announceda series of initiatives aiming to put the country back at the heart of favorite destinations.


10.05.2021, Niedersachsen, Norderney: Eine Touristin steht nach Ankunft der Fähre mit ihrem Koffer an einer Bushaltestelle am Fährhafen der Insel. Hotels, Ferienwohnungen und andere Quartiere in niedersächsischen Regionen mit einer Sieben-Tage-Inzidenz unter 100 dürfen wieder Gäste empfangen. Buchen können zunächst nur Menschen aus Niedersachsen. Photo: Hauke-Christian Dittrich / dpa +++ dpa-Bildfunk +++

Of the 700,000 vouchers of 50 euros reduction for a tourist night, only 116,000 were used. Between weekends, public holidays and approaching summer vacation, it’s time to get your hands on it.


The Lex Delles (DP) teams intend to target not only residents but also inhabitants of the Greater Region. Either a potential of 2.4 million curious to attract. The target being known, it remained to refine his weapons. Hence this Luxembourg Sky Swing, swing 2.0 intended to propel its users above the thousand and one charms of the Grand Duchy. “Finally, let’s say twenty points of interest distributed in the six major tourist regions», Indicates Mathias Keune.

The young CEO, with the teams of the start-up Vizz, succeeded in convincing people of the originality (and efficiency) of this project. A tool that is easy to set up and based on a discovery, an augmented reality headset on the eyes, of the Moselle vineyards, the Vianden or Bourscheid castles and many other places of nature such as the Mullerthal. “You just have to sit down and you are projected where you have never been, and especially where you will want to return”.

But if Mathias Keune’s punchline is nicely packaged, it was not enough on its own to win the public market spent last fall. “Our solution has the advantage of being easily transportable and installable almost anywhere.” From a trade show to a large convention, from an airport hall to a green corner, the swing is indeed easy to use, and above all … terribly playful. A children’s game just waiting to seduce adults looking for a vacation.


The first to have been amazed by the spectacular vision offered by the swing? The Minister of Tourism in person.

The first to have been amazed by the spectacular vision offered by the swing? The Minister of Tourism in person.

Photo: Luc Deflorenne

To show the most beautiful landscapes and sites in Luxembourg, Vizz has relied on images taken from a height. A few (beautiful) spring days were enough for the start-up’s drones to capture 360 ° the essential places for those who want to put their bags in the Grand Duchy.

“You are rocking and walking around at the same time. Everywhere you turn your head there will be something to see. Normal for a small country! ” The curious can even during his virtual walk meet planes, butterflies and other familiar birds of the national sky. “All this without having neither dizziness nor nausea“, Promises the designer.

The Ministry of Tourism will have spent some 60,000 euros to have three Luxembourg Sky Swing. One thing is certain: this summer, cyclists who will take the routes specially opened for the Vëlosummer should cross them on their way. For the rest, the deployment will be based on the health rules in force in the country, internationally or according to the calendar of the next major events in Luxembourg.


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