Compared to the previous measurement in mid-March, the number of holiday plans in almost all countries remains the same, but the number of bookings is increasing.
This is apparent from the latest measurement of the NBTC Holiday Monitor, which monitors the travel sentiment of the Dutch and the most important core markets. Jos Vranken, general manager of NBTC: ‘The urge to get out and about is undiminished. More people are specifically looking for a holiday, so the chance that these holiday plans will still be converted into bookings increases. It is positive that compared to the previous measurement, more people with holiday plans are actually orienting themselves. This offers some perspective for the tourism sector for the rest of this year.’
More vacation plans turned into bookings
The results from the Holiday Monitor show that the number of bookings has increased in all countries compared to the previous measurement. The number of bookings has increased in particular in the Netherlands (+4%), Germany (+6%) and France (+14%). Vranken: ‘It is a positive development that holiday intentions are increasingly leading to concrete bookings. In the Netherlands, of the 35 percent of Dutch people with holiday plans, almost half are already orienting themselves on a holiday. Compared to the measurement in March, there is a greater chance that the potential for holiday plans will actually be realised. This applies to holidays in the Netherlands as well as abroad.’
Two in five Dutch people with holiday plans want to stay in their own country land
In most European countries residents with holiday plans indicate that they want to stay in their own country. Despite the relaxation, this number has remained the same compared to the previous measurement. During the summer holidays, almost half (48%) indicate that they will stay in their own country, according to the Holiday Monitor.
Almost 40 percent of Dutch people with holiday plans intend to stay in their own country.
Vranken: ‘It’s great that a holiday in our own country is and will remain popular this year, at the same time we see that people have gained more confidence to go on a (air) holiday abroad this summer. It is striking that the Dutch are more reluctant to go on holiday by plane compared to other nationalities.’
Two-thirds of holidaymakers willing to be tested for a holiday abroad
Vaccinations have an increasing influence on holiday behaviour, according to the Holiday Monitor. Compared to the previous measurement, it appears in particular in Belgium (+9%) and France (+7%) that people only go on holiday abroad again after they have been vaccinated. In the Netherlands, half of the inhabitants indicate that they will take a foreign holiday if they have been vaccinated. In the other countries, three in five inhabitants indicate this. Most holidaymakers are also willing to be tested for a foreign holiday. It is striking, according to NBTC that the willingness to test of Dutch holidaymakers is lower than that of other European holidaymakers.