Economy & Politics

2.4 million tourists expected this summer

The Ministry of Tourism presented this Thursday its new campaign “Lëtzebuerg, dat ass Vakanz” aimed at promoting the Grand Duchy. Seven projects should animate the summer period.

Marie DEDEBAN

Marie DEDEBAN

The Ministry of Tourism presented this Thursday its new campaign “Lëtzebuerg, dat ass Vakanz” aimed at promoting the Grand Duchy. Seven projects should animate the summer period.

After a year at half mast in 2020, the Ministry of Tourism intends to work harder to promote the destination Luxembourg. Thus, the new edition of “Lëtzebuerg, dat ass Vakanz” will be structured around seven projects intended to promote the Grand Duchy. This both in terms of its heritage, the activities offered or its accommodation offer.


ILLUSTRATION - Zum Themendienst-Bericht von Eva Dignös vom 26. Juni 2020: Viel draußen sein und Zeit miteinander verbringen: Das sind die Vorteile des Campingurlaubs mit der Familie. Photo: Tobias Hase / dpa-tmn - ACHTUNG: Nur zur redaktionellen Verwendung im Zusammenhang mit dem genannten Text - Honorarfrei nur für Bezieher des dpa-Themendienstes +++ dpa-Themendienst +++

Sebastian Reddeker, CEO of Luxembourg for tourism, discusses travel trends for the coming months and the potential to attract holidaymakers. Whether they are foreigners or nationals from elsewhere.


During the presentation of this summer campaign, Lex Delles (DP) particularly focused on green tourism and particularly cycling. The Minister thus announced that the transport of luggage for hikers and cyclists provided (via the Movewecarry.lu platform) would be “completely free”. An initiative which should notably benefit the Vëlosummer whose number of circuits and kilometers has doubled for this summer 2021. “We will also analyze the Rent a bike system, to improve it and create new synergies”, underlined the Minister of Middle Classes.

A “varied and complete” cycling tourism offer which should make it possible to “highlight active, cultural and gastronomic tourism”. With as main target the inhabitants of the Greater Region and residents who, in 2020, were 43,000 spending their holidays in Luxembourg, according to Statec data.


Before discovering Luxembourg "for real, this swing will allow you to cross it in virtual reality.

Before discovering Luxembourg “for real, this swing will allow you to cross it in virtual reality.

Photo: Luc Deflorenne

To continue to ride this trend, the ministry plans to launch a “Guide for one day” operation dedicated to allowing some to share their knowledge of the territory with visitors. “The goal is to make people discover the country by visiting unusual places, by telling personal stories”, notes Lex Delles. A game called LetzBingo should also appeal to young and old residents through challenges to be achieved throughout the summer.

As for tourists living outside the European Union, the Ministry of Tourism intends to encourage them to come to the Grand Duchy, as soon as health conditions allow, via “Luxembourg Sky Swing”. A kind of swing offering a virtual trip within the country.

In all, the operation “Lëtzebuerg, dat ass Vakanz” should represent a cost of 336,500 euros.

But the investment is justified in the eyes of the ministry by the latest estimates from Luxembourg for Tourism: 2.4 million people from Germany, France and the Netherlands intend to go on vacation to the Grand Duchy. Something to reassure the sector, and more particularly hoteliers and campsite managers. In 2020, the number of nights spent in tourist structures in Luxembourg had fallen by 45%.


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