Tony’s Chocolonely is expanding its Tony’s Open Chain sourcing platform

This allows the sourcing platform to be used for the production of all types of chocolate, including white chocolate, the brand promises. Tony’s Open Chain is an initiative to jointly purchase cocoa according to Tony’s 5 principles of cooperation and to tackle poverty, the root cause of illegal child labor and modern slavery in the cocoa industry. Tony’s Chocolonely invites chocolate makers from all over the world to join Tony’s Open Chain and join Tony’s mission to make 100% slave free the norm in chocolate. A handy one plug & play setup within Tony’s Open Chain makes it possible for new mission allies to be on board in just a few months. This means that from the next cocoa season they can secure a place as a frontrunner in sustainability.

To be able to attract even more partners, Tony’s now also reports that it has added fully traceable cocoa butter to the Open Chain platform: the main ingredient for white chocolate. With this addition, the demand for cocoa beans in the 2020/2021 cocoa season has tripled. This has a direct positive effect on cocoa farmers, because more beans means an impact on farmers. Albert Heijn, the very first mission ally, has now also achieved its goal of having the purchase of cocoa beans for the Delicate range run entirely through Tony’s Open Chain.

As Paul Schoenmakers, Impactus Prime (Head of Impact) at Tony’s Chocolonely explains: ‘Since the launch of Tony’s Open Chain in 2019, we have figured out exactly how we can make our big ideas to change the chocolate industry a reality on a large scale. to become. Now we’ve made it as easy as possible for all chocolate brands to join Tony’s Open Chain and take responsibility for human rights and sustainability issues, such as deforestation in their cocoa chain. All parts of Tony’s Open Chain are aimed at making the model scalable and reproducible, while keeping it credible. Only together can we make chocolate 100% slave free. ‘

Purchase of cocoa according to Tony’s 5 cooperation principles
Through Tony’s Open Chain, every chocolate maker can take responsibility and set up his chain in an open and transparent manner and tackle abuses. The platform uses a practical framework, with which cocoa can be purchased according to Tony’s 5 cooperation principles: all cocoa beans are 100% traceable, farmers receive a higher price for their beans, investments are made in quality and productivity, farmers and cooperatives are helped with professionalization and long-term relationships are established with them.

Ready for new mission allies
After taking these big steps, Tony’s Open Chain is ready to welcome new global mission allies. Good news, a number of new allies will be announced in early 2021. For more information about Tony’s Open Chain or to join Tony’s mission to make 100% slave free the norm in chocolate, visit the website:, advises Tony.
(PvWK, photo cocoa beans via TC)

About Tony’s Chocolonely
Tony’s Chocolonely is a B-Corp and Fairtrade certified impact company that goes beyond certifications to make chocolate 100% slave free. Not just their own chocolate, but all chocolate worldwide. The company was founded in 2005 by three journalists from the Dutch TV program ‘Keuringsdienst van Waarde’, after discovering that the largest chocolate manufacturers in the world were buying cocoa from plantations that used illegal child labor and modern slavery. From that moment on, Tony’s Chocolonely has made efforts to raise awareness of the inequality in the chocolate industry. They lead by example by establishing long-term relationships directly with cocoa farmers in Ghana and Ivory Coast, paying a higher price, and working with them to tackle the root causes of modern slavery. Tony’s Chocolonely wants to inspire the entire chocolate industry to make 100% slave free the norm in chocolate. They have become the largest chocolate brand in the Netherlands and their bars are now available virtually all over the world, with offices in the Netherlands, the United States, the United Kingdom and Germany. More info about Tony’s click here (Tony’s Chocolonely) and about Tony’s Open Chain click here. ‘

(source: Tony’s Chocolonely)

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