The fast food chain Burger King is repositioning itself: The group is changing its logo. But the planned changes go much further.
With the new year, the fast food group Burger King is cleaning up: The company will be replacing the logo from February – after 22 years. In the coming months and years, the previous logo will be changed in all Burger King branches around the world, on all packaging and uniform.
Die-hard burger fans will be reminded of the logo that the chain already wore from 1969 to 1999: a simple lettering “Burger King” between two halves of the bread roll.
This is what the new Burger King logo looks like. (Source: Burger King / t-online)
But not only the logo should change: the group also wants to do without preservatives, flavor enhancers and artificial aromas in its fast foods in the future. According to the group, this new strategy should also underline the new brand identity.
The burger company also wants to serve more meat-free food and is increasingly focusing on the delivery of the food. “The 2020s will be a decade of changes for Burger King,” said Cornelius Everke, Managing Director of Burger King Germany.