The Eastern brand Spreewaldhof is sold: The French jam company Andros swallows the Spreewald cucumber company.
Rotkäppchen sparkling wine, Vita-Cola or Bautz’ner mustard: there are many traditional brands from East Germany. One brand should not be missing from this list: the “Spreewaldhof”.
The market leader in East Germany is now French: The Andros Group, known for the “Bonne-Maman” jams, takes over the family business “Spreewaldkonserve Golßen” with the brand “Spreewaldhof”.
“Due to the comparable structure of the two companies, similar values and the impressive history of Spreewaldkonserve, we feel obliged to the locations and tradition in Golßen, Schöneiche and Szigetvár (Hungary) and will enthusiastically continue the success story”, says Tim Schwertner, Managing Director of Andros Deutschland GmbH, according to a press release.
“Put our tradition in good hands”
The “Spreewaldkonserve Golßen” company founded in 1946, a “state-owned company” in the GDR, was privatized after the fall of the Wall. The two siblings and family entrepreneurs Karin Seidel and Konrad Linkenheil then took over.
The two were now looking for a successor for the company, which they found in the Andros Group. “After intensive testing and valuable discussions, we are convinced that we are putting our tradition, our know-how and our employees in good hands,” said Seidel and Linkenheil. Nothing is known about the purchase price.
In the 2018/2019 financial year, the company achieved sales of 109 million euros. The cartel office has yet to review the takeover.