At the end of the Corona year, Porsche is making up ground again in terms of sales. The sports car manufacturer cannot quite catch up on the big deficit from the first half of the year, but there is also reason for optimism.
Stuttgart – At the end of the Corona year 2020, Porsche made up ground in terms of sales figures, but at the end of the day it cannot quite make up for the large deficit from the first half of the year. The sports car manufacturer delivered exactly 272,162 vehicles to customers worldwide, as it announced on Tuesday. That is three percent less than in 2019. However, Porsche has been able to shorten the gap significantly since the summer. At that time it was twelve percent, in autumn it was five percent.
“The Corona crisis has challenged us since spring 2020, but we were able to keep deliveries comparatively stable for the year as a whole,” said Sales Director Detlev von Platen. Porsche stopped production for six weeks in the spring because the corona pandemic had led to bottlenecks in the supply chains.
More cars sold in China
In China, the world’s largest single market, ultimately even more cars were sold than in 2019. Almost 89,000 vehicles are said to be an increase of three percent. The Asia-Pacific, Africa and Middle East region has four percent.
In the home market of Germany, on the other hand, the sports car manufacturer was also able to shorten the gap towards the end of the year – but it remains large. 26,152 vehicles were delivered here, 17 percent fewer than in the previous year. In the USA, the second most important single market after China, the minus at the end of December with 57,294 vehicles sold was still seven percent.
As the best-selling model, the large Cayenne off-road vehicle replaced its little brother Macan. A good every third Porsche sold in 2020 was a Cayenne. The sports car manufacturer was able to sell a good 20,000 units of its first all-electric model, the Taycan.