Fortunately, the presentation of the Shopping Awards 2020 could take place this year, albeit in a modified form in September. What did you think of the last edition?
“A very special edition where the presentation took a while. But being together at 1.5 meters in Huis ter Duin was heart-warming. Many happy and proud winners and nice to look each other in the eye again. On March 25, 2021, we will hand out the awards anyway, at 1.5 meters if necessary and with a grand gala if possible. “
The winners of the last edition were first created with the help of Shopping Awards Subject Experts, e-commerce experts with more than 3 years of industry experience. Their judgment counted for 50% in the final judgment, together with the votes of consumers. What is the role of the subject matter experts for the upcoming edition?
“We will continue to build on the success of the subject matter experts this year. Just as with the Eurovision Song Contest, they determine together with consumers who will be the winners of the public awards. That turns out to work fine. Nice to see is that it also ensures that there can sometimes be surprising winners in different categories. More than ever, everyone who competes has a chance to win! “
The last edition had 10 public award categories, which will now be 40. Why a change in the number of categories?
“We have greatly expanded the number of categories of the public awards because many online stores have asked for this. New categories ensure that the recognisability of a category is much greater, which appeals to consumers much more. The best home or garden online store is simply more appealing than Home and Garden. We also missed a few categories that were in demand, such as hardware stores, animals and opticians. So everyone is happy! “
This year we have opted for a format of the Shopping Awards Public Awards where you have the option to register for free. Why was this chosen?
“We are a not-for-profit foundation and want to make the barrier to participate as low as possible, so that as many online stores as possible can participate and have a chance to win.”
Registrations for the Shopping Awards 2021 have now started.
Ambitious online retailers and web shops have until January 29, 2021 to register for this! If you have at least 3 years of experience in the e-commerce industry, you can also register as a Shopping Awards Subject Expert. Read all about it here.