Overgoor: “Online content can no longer be ignored in the current marketing mix. A few years ago, Laurens Miedema – Marketing & Communications Manager Gamma – put the deed to the word: Gamma’s online growth strategy was born. Gamma is able to achieve impactful results in collaboration with 5PM. What are Gamma Nederland’s online ambitions?
Timestamps interview Ronnie Overgoor with Laurens Miedema from Gamma
00:00 – Marketing manager Gamma
01:29 – Online visit Gamma
2:23 AM – Marketing at Gamma
6:16 AM – YouTube videos
13:00 – Link with e-commerce
14:55 – Future strategy
Online growth Gamma
Miedema: “The online growth of Gamma exploded unprecedented in the spring of 2020, when the Netherlands was first locked up due to the corona virus. We saw one visitor record after another being broken on gamma.nl. It was striking that the search terms were completely different from those used before the corona crisis.
It was striking that the search terms were completely different from those used before the corona crisis
All posts about the preparation for a visit to the store were very well read. “
Miedema: “We have a lot of traffic on our personal YouTube and social channels. We receive 4 million unique visitors per month. E-commerce is becoming increasingly important: we are in the top 25 of most important web shops in the Netherlands. As a player in the DIY industry, we got in quite late; Gamma has only been active for five years.
As a player in the DIY industry, we got in quite late; Gamma has only been active for five years
In the beginning, we were mainly seen online as a logistics service provider, because you don’t just transport a large fence with a passenger car. “
What does Gamma’s online growth strategy look like? Watch this new episode packed with tips for entrepreneurs!
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