De Vries gained experience on both the brand and agency side, at Young & Rubicam, Porter Novelli, Coca-Cola and Yacht, among others. Last year, as an MT member of Artis, he was responsible for the zoo’s marketing, education and fundraising.
Steven Heywood, General Manager of Edelman Amsterdam, says: “Michiel has the talent to lead and inspire specialized teams and global local brands for a bold integrated approach. That is exactly the profile we need to create our Fireexpertise. Are commercial and boardoomexperience as a brand builder, network and storyteller makes him a great addition to our team. ‘
De Vries himself says: ‘Given the current challenges in managing brand reputation worldwide, it is evident that building and protecting trust is more important than ever. I am convinced that with his strong background in managing perceptions, Edelman can properly serve clients by offering an integrated approach. This approach is crucial in order to best assist customers and their brands in developing and protecting their reputation. ‘