In China, the Plant-Based Whopper has now been simultaneously launched at 325 Burger King outlets in Beijing, Shanghai, Shenzhen and Hangzhou, with nationwide roll-out plans starting in Q2 / 2021.
Mexico, Costa Rica, Colombia, Bahamas, Dominican Republic, Nicaragua, Suriname, Saint Martin and Saint Kitts are the first Latin American and Caribbean countries to have the Plant-Based Whopper, produced by The Vegetarian Butcher, on the Burger King menu added. More markets will follow in the course of 2020, the concerned marketers report. This news follows immediately after launches in the Middle East and North Africa, with The Vegetarian Butcher also making its appearance in the UAE, Saudi Arabia, Oman and Morocco.
Solution for flexitarians
‘The Plant-Based Whopper has been specially designed with flexitarians in mind: meat lovers who want to reduce their consumption without compromising on taste and texture. The Plant-Based Whopper, developed with The Vegetarian Butcher, is now available in more than 35 countries on four continents ‘, reports Unilever’s marketing team proudly,’ In EMEA, Burger King expanded its menus in 2020 with Plant-Based Nuggets, also delivered by The Vegetarian Butcher. At the same time, The Vegetarian Butcher has recently been launched through food service channels in Brazil, Hong Kong, Japan and Singapore. This has helped the brand to further respond to the ongoing global increase in demand for plant-based foods as people around the world become more aware of the impact of animal products on their health and the planet. ‘
Vegetable is catching on
The brand’s expansion into new continents follows a successful year in Europe, where DVS a.k.a. The Vegetarian Butcher experienced strong growth in food service and retail, driven by entering 16 new European markets in 2020. Hugo Verkuil, CEO of The Vegetarian Butcher, says MarketingTribune: ‘A year after the start of our partnership with Burger King, we are delighted to bring our plant-based products to new markets in Latin America, the Caribbean and China. The Plant-Based Whopper has proven to be a popular and delicious option for flexitarians and meat lovers across Europe, now two new continents follow. The Vegetarian Butcher’s mission is to become the largest butcher in the world by offering amazingly tasty products and unleashing a food revolution promoting more sustainable options. Today’s news is an important step towards this ambition. ‘
Hanneke Faber, President of Unilever’s Foods & Refreshment Division, is also proud of this expansion: ‘Our announcement marks an important milestone in our ambition to generate annual worldwide sales of € 1 billion from plant-based meat and dairy products within the next five to seven years. achieve. It is also further confirmation of the huge global demand for high quality plant foods. Plant-based alternatives to meat are growing by 15.8% annually, as more people worldwide switch to a flexitarian diet. ‘
Innovation as brand value
Matt Banton, Global Head of Innovation and Sustainability at Burger King, adds: “ Launched in more than 35 countries, The Plant-Based Whopper is a real game changer and has become one of the biggest launches in the brand’s history. Innovation is one of our most important brand values, and this news is no exception. We are very excited about these additional launches in China and Latin America to bring this alternative Whopper to our guests. ‘
Unilever has been expanding its activities in the field of plant-based meat and dairy alternatives for several years by developing vegan versions of well-known classics such as Hellmann’s mayonnaise and Magnum ice cream, recalls the fmcg group, whose Food division headquarters will remain in the Netherlands stand. The company recently announced an ambitious series of “Future Foods” partnerships aimed at helping people transition to a healthier diet and help reduce the environmental impact of the global food chain. One of the main objectives of “Future Foods“Is an annual global sales target of € 1 billion within Unilever to come from plant-based meat and dairy alternatives within the next five to seven years.
Japanese advertisement for the Responsible Whopper
Dutch promotion for the new PBW