Equity Bank Rwanda announced Wednesday, December 30, its new brand identity. The bank will now be called “Equity Rwanda”, a subsidiary of Equity Group Holdings based in Nairobi (Kebya).
The new look will be present in all physical points of sale and digital banking platforms, including websites. This initiative is part of the bank’s new transformation strategy.
In its press release, the banking establishment also indicated that it will diversify its offer with insurance products.
For Equity Group Holdings Plc CEO James Mwangi, this change in operating environment will allow the group to evolve over time.
For his part, board director Patrick Uwizeye said Equity will use its extensive branch network to increase access to insurance services across the country.
As a reminder, Equity bank’s total balance sheet recently approached 1 trillion shillings (9.2 billion USD), becoming the first bank in East and Central Africa to cross this bar.