If you want to make an impression in the job interview, at the exhibition stand or literally at a chance encounter in the elevator, you have to keep it short. The so-called elevator pitch gets to the point in a maximum of 60 or 90 seconds, what you have to offer the other side. The Von Rundstedt recruitment agency gives these tips online for a successful elevator pitch.
# 1 No short vita
“The 90-second commercial is not a second version of your résumé,” warn the experts. Her tip: “You can best compare the brief introduction with a commercial that highlights the main product features – and that is as memorable as possible.”
# 2 That belongs in the elevator pitch
- Career milestones
- Professional competencies that are relevant for the interlocutor
- Personality: “Tell us something that is not on your résumé, for example what inspires you, what you enjoyed most and the like,” advise the experts
- Why do you want to change jobs?
- What is your professional goal?
# 3 Building the elevator pitch
The important points should be poured into a clear structure. According to Von Rundstedt, they fall into three points:
- Actual situation
- essential career steps
- current situation and objective
“Based on your personal situation, it may make sense not to structure your 90-second commercial in chronological order, but to vary it skilfully,” recommend the experts. It could look like this:
- Motto of the pitch (“I am an expert on …”)
- Favorite position so far (“The most important position in my career was certainly …”)
- Goal (“I have decided to set a new focus in my career, namely …”)
# 4 Elevator pitch with story arc
For thousands of years, exciting stories have been told in three acts. This structure also helps with the elevator pitch to arouse curiosity for more. “Tell your 90-second spot like a good ‘story’: with a beginning, main part and end, with humor, surprising turns and a climax, with a crisis and a ‘happy ending’,” advise the experts.
# 5 Act naturally in the elevator pitch
A good short introduction should address the other person directly, not act like a rehearsed lecture. According to Von Rundstedt, loose formulations such as “I asked myself in this situation”, “if you will”, “when I think about it in retrospect” help. “
# 6 Not too much info in the brief introduction
The 60- or 90-second pitch is not about rattling off as much information as possible. Instead, according to the guide, breaks should be interspersed. They “give your counterpart the chance to follow the content and, if necessary, to bring questions”.
# 7 Vary pitch
Not every pitch speaks equally well to every interlocutor. It is therefore advisable to vary the brief introduction depending on the situation and the person opposite.
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