In the crisis year 2020, Germans are increasingly looking for holiday properties, as a Handelskontor study found. But not only the search queries have increased this year, but also the number of privately used holiday properties.
The number of private vacation properties will increase in 2020
Due to the corona pandemic, the German population was forced to linger more in their own four walls in 2020. The politically motivated lockdown in the spring of the year aroused longing in some Germans. A study by Handelskontor found that the desire for your own holiday home in the crisis year climbed to an all-time high.
According to this, in 2020 more people searched for a vacation home for sale on Google than ever before, and some of the searchers then made corresponding purchases.
In 2019, a total of 1.04 million Germans were able to call a holiday property their own, this number rose to 1.26 million in 2020, i.e. by 21.15 percent. In 2018 the number was 980,000 German citizens, after having been one million people compared to the previous year in 2017. An increasing share is trying to use the holiday property for their own needs.
Trend score peaked in August
The Google Trend Score determined by Handelskontor showed that people researched the objects in question mainly in August – during the summer vacation period. An increase of 54 percent compared to the same month last year could be seen here.
For the trend score, the search terms “Buy a holiday home” were used as a reference, from which a relative score could be calculated over the period under review, so that the maximum value in August 2020 was assigned a score of 100 out of 100.
The trend score clearly shows that since 2004 – i.e. the period under review – there has not been such a high demand as in August 2020. In the following months, the demand for holiday properties fell again significantly and most recently reached a score of 48, measured against the aforementioned Peak.
As the study shows, the demand for holiday properties has increased, but the number of rented and commercially used holiday properties has declined. In 2019, 11,397 holiday homes were still used commercially, while only 11,328 were rented this year – a decrease of 0.61 percent.
Handelskontor publisher Raphal Lulay comments on the results to Cash-Online as follows: “The demand for vacation properties increased considerably in view of contact and travel restrictions […]. The increase in demand is particularly large in the holiday regions on the Baltic and North Sea as well as in the Bavarian forest. “
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