Elon Musk almost sold Tesla to Apple – that’s why it failed

Today Tesla is one of the stars on the stock market. But just a few years ago, the company was making heavy losses. Company boss Musk now said: He even considered selling to Apple.

According to CEO Elon Musk, Tesla could have been in the hands of the software giant Apple today. As Musk confirmed on the short message service Twitter on Tuesday, he had turned to his Apple colleague Tim Cook “in the darkest days of the production of the Model 3” to discuss a possible sale of the electric car brand.

But: “He refused a meeting.” The purchase price at that time would have been a tenth of the current value of the company, according to Musk.

In 2017 and 2018, Tesla struggled with production difficulties with its Model 3 sedan, made losses and had to lay off employees. According to insiders, Apple is aiming for the introduction of an autonomous passenger vehicle in 2024, which could contain a breakthrough in battery technology.

Musk: Apple’s batteries “impossible”

The development of one’s own car as part of “Project Titan”, which began in 2014, is correspondingly well advanced, said two people familiar with the matter to the Reuters news agency. A central element are newly developed batteries, so-called mono cells, which could provide more range at significantly lower costs, said another person.

Musk wrote on Twitter that Apple’s monocell battery is “electrochemically impossible” because “the maximum voltage is about 100 times too low” unless they are connected. Apple declined to comment. Tesla did not immediately respond to a Reuters request for comment.


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