[Nielsen] Highest weekly supermarket turnover ever | MarketingTribune Food and Retail

It is referred to as the ‘highest weekly supermarket turnover ever’: the turnover limit of € 1 billion has been broken for the second time.

Now that non-essential stores have also been closed since December 15, 2020, the turnover of supermarkets has increased even more. Week 51 saw the highest supermarket turnover ever recorded at € 1.02 billion. With this top turnover, the record of week 51 in 2017 was broken.

Sales in week 51 2020 are 13.3% higher than sales in the same week last year, according to Nielsen. In addition to more turnover from food, there is also more demand for tobacco products, gift cards and (scratch) tickets. Due to store closures of Tabak & Gemak stores, among others, consumers now have to switch to the supermarket.

With a few days to go before Christmas, according to Nielsen, there is the possibility that week 52 will also be a great week. Although restaurant visits will be partly replaced by take-out multi-course menus, many Dutch people will also work in the kitchen at Christmas. ‘Due to the current restrictive measures, it is not inconceivable that they will treat themselves to extra luxury and push supermarket turnover to new heights.’
(PvWK, Photo: Sora Shimazaki / Pexels)

About Nielsen
Nielsen Holdings is a global measurement and data analysis company that provides the most complete and trusted insight into consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbitrator of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for the functioning of the markets. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and evolving marketplace that businesses need to innovate and grow. Our approach combines proprietary Nielsen data with other data sources to help customers around the world understand “what’s happening now, what’s happening next,” and how best to act on this knowledge. Nielsen, an S&P 500 company, operates in more than 100 countries and covers more than 90% of the world’s population. For more information, visit ‘

(source: Nielsen)


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