At home with temporary lockdowns, during which we could and could eat out less, there was a change in how and what we prefer to eat. For the study by meal delivery company Deliveroo, Dutch people were asked about their eating and drinking habits in 2020 and which food trends will remain popular in 2021.
Healthy and home made
It seems that the Dutch have started eating and drinking more consciously this year. The healthy food trends were especially popular, such as non-alcoholic drinks, fermented products and vegan and vegetarian alternatives. For example, a quarter of the Dutch have tried non-alcoholic drinks and meat substitutes this year and one in seven tried dairy-free alternatives such as oat milk and nut milk and fermented products such as kimchi and kombucha. In addition, there also seemed to be more need and time for home-made dishes, such as homemade pasta and banana bread. The tiktokhit Dalgona coffee also made the top ten this year.
These were the top 10 food trends of 2020:
* Non-alcoholic drinks
* Meat substitutes
* Homemade pasta
* Dairy-free alternatives (oat milk, nut milk, etc.)
* Fermented products (such as Kimchi and Kombucha)
* Restaurant do-it-yourself packages
* Homemade banana bread
* Clean eating
* Whipped coffee (Dalgona coffee)
Experiment with Dutch pot
Despite the fact that we could travel less this year, as many as seven out of ten Dutch people tried out a new kitchen. Although many different cuisines were tried, from Chinese (33%), Italian (27%), Mexican (20%) and Greek (20%), and American (19%), Dutch cuisine was the most popular to experiment with (42%). Most people took their inspiration from supermarket recipe cards and cookbooks.
2020: the year of ordering meals
The (partial) lockdown not only made the Netherlands more creative in their own kitchen, they also managed to find their way to ordering platforms: 71 percent of the Dutch have ordered food at some point this year. A quarter indicated that they wanted to support restaurants with this and more than a quarter saw it as a reward for themselves. One fifth (18%) ordered simply because they didn’t feel like cooking.
Non-alcoholic and homemade pasta will remain popular in 2021
But which trends are here to stay? Half of the Dutch would like to see the alcohol-free trend (54%) and home-made pasta trend (48%) continue in 2021, only one in five Dutch people would rather have these trends in 2020. Opinions are more divided about meat substitutes. For example, 43 percent think that meat substitutes are an excellent alternative to meat, compared to 29 percent who think it is not a successful trend to take them to 2021.
Food trend 2021: focus on sustainability
In addition to the continuing trends from 2020, the Dutch also foresee that more attention will be paid to sustainable food. Half (49%) of the respondents expect that more attention will be paid to reducing food waste, 40 percent expect that when choosing vegetables, more attention will be paid to seasonal vegetables and more than a third (36%) expect the Dutch to be more hyper-local. start using dishes and ingredients. In addition, a third (35%) expect more attention to sustainable food in general, and a fifth (21%) that veganism will become even more popular.
Majority: stop matcha, turmeric and intermittent fastening
There were also food trends that the majority should remain in 2020. For example, the vast majority felt that we should be allowed to stop eating foods containing matcha, turmeric, activated carbon or CBD oil. Baking sourdough was also not such a success for many and they prefer to buy it from the baker in the future. Intermittent fasting did not suit the majority either, but the biggest disappointing trend is the edible insects.
Growing with changing needs
The results of the survey confirm the trends that Deliveroo also sees on the platform. Stijn Verstijnen, General Manager Deliveroo: ‘Deliveroo has now been active in the Netherlands for five years and we see that there is an increasing need for conscious eating. While specific meal trends come and go, the demand for vegetarian alternatives and nutritious meals continues to grow, and people are becoming more environmentally conscious. We take this into account in our offer, with a wide range of vegetarian and nutritious meals, by offering our partners to help choose eco-friendly packaging and encourage our riders to bring delivery by bike. We will also devote considerable attention to this in the coming year. At the same time, we will of course also continue to offer dishes that have been popular among the Dutch for many years, such as burgers and pizza. ‘
(PvWK, call race courier: Deliveroo.Be)
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo partners with over 80,000 beloved restaurants worldwide and 60,000 delivery drivers to provide the best meal delivery in the world. Deliveroo’s head office is in London, with over 2,500 employees in offices around the world. Deliveroo is active in more than 500 places and cities in 12 countries, namely: Australia, Belgium, France, Hong Kong, Italy, Ireland, the Netherlands, Singapore, Spain, the United Arab Emirates, Kuwait and the United Kingdom. For more information, visit: www.deliveroo.nl. ‘
For more food trends in 2021, check the Youth Icons (icon 4)