Economy & Politics

Because of Coca-Cola: Santa Claus is more than a marketing gimmick

The legend haunts the world over and over again at Christmas that Santa Claus does not even exist and that he is just an invention of the Coca-Cola brewery. And it’s true, the company began advertising with the Christmas figure back in the 1920s. She first appeared in shopping magazines such as The Saturday Evening Post. Back then, Santa had very little to do with the friendly, old and plump man of today. He was serious.

But he was in the world as an advertising character. And like every advertising brand that lasts for a long time – and in this case: very, very long – the Cola Santa Claus also changes over time. He drank a cola for the first time in the 30s. But it wasn’t the corporation


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