Mirage Retail Group calls for corporate responsibility and clarity

Mirage believes it is important that all retail entrepreneurs take their responsibility and that the government communicates better and more clearly.

‘As one of the largest retailers in the Netherlands, we take our responsibility to obey the measures so that we can get the virus under it again as quickly as possible and can return to normal’, says Michiel Witteveen, CEO of Mirage Retail Group, ‘That is why we think it is important that all other entrepreneurs also think as much as possible about their policy to contribute to reducing the contact moments and the spread of the virus. ‘

An important point of attention is paid to the government, the CEO continues. ‘They have the responsibility to create clear policy so that this can also be easily observed. Current policy offers too much room for discussion and interpretation, which increases the lack of clarity. No matter how difficult the measures taken by the government for retail are, we stand behind it. The health of our employees and customers is a priority for us. ‘

Finally: ‘We are going to open Blokker Express as soon as possible for delivery by our employees to our customers. We also hope to obtain permission as soon as possible to enter click & collect (customer picks up order in the store). Intertoys already offers customers the possibility to have online orders delivered from the store within 1 or 2 days. We thus relieve the overloaded system for the delivery of online orders. ‘
(PvWK / photo daughter and mother: Andrea Piacquadio / Pexels)

About Mirage Retail Group
Mirage Retail Group (Mirage) is the retail platform behind the trusted and innovative retail formulas Blokker, Intertoys, BCC, Big Bazar and Miniso in the Netherlands. Mirage’s retail formulas have 847 stores and 10,000 employees. In 2020, Mirage’s turnover is expected to be 1.2 billion euros. Mirage wants to have a positive impact on the Dutch retail market by surprising the market with relevant, innovative and future-proof store formulas. In this way we make the daily life of our customers more fun, easier and more sustainable. The head office is located in Amsterdam. For more information, visit ‘

(source: MRG)


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