Economy & Politics

Traders are fighting for Christmas sales

The traders in the country are trying to save something from the Christmas business even in the lockdown. But there is not much scope for this. Photo: dpa / Patrick Seeger


The lockdown has hit the gift industries particularly hard. The country currently does not want to provide any additional aid, pick-up offers are prohibited. The dealers try to save sales with gift vouchers.

Esslingen / Stuttgart – The Bruno Bär plush goods store in Esslingen would actually be the wedding for the sale of teddies and other cuddly toy animals. “The two weeks before Christmas are by far the busiest of the year,” says owner Bruno Weber (56). But the time with the highest sales is largely absent this year. Weber has to close the shop from this Wednesday, like all shops in the country that do not offer everyday goods. Then he can send those teddy bears for which he is known among collectors. His luck is that Weber has no employees and the shop rent is not horrendous. And yet, as a sole proprietor, he will probably have to access his personal savings, because several delivery invoices are still pending.

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