Christmas 2020 will be different from other years… No large groups at the table and more at home than ever, Jumbo notes. However, that does not mean that people are not celebrating or preparing a Christmas dinner. More than 4 in 10 Dutch people already know what they will serve during the holidays. It is striking that Christmas traditions and convenience play a role more than ever in the choices for the Christmas menu. Jumbo calls on customers to deliver their Christmas groceries earlier and only, so that shopping remains pleasant, good and safe. Jumbo stores have longer opening hours to spread the crowds. ‘
After a year in which birthdays and parties such as Easter had to be kept small and King’s Day and festivals were canceled at all, the Netherlands is preparing for an intimate Christmas in a domestic circle. Christmas traditions are extra important for half of the Dutch, the research shows. This is also reflected in the Christmas menu, according to the family business.
Plenty of choice for everyone
Colette Cloosterman-van Eerd, CCO of Jumbo: ‘The Netherlands is getting ready for a beautiful Christmas at home; despite everything, we want to make a party of it. In these weird times, it is of course not surprising that we revert to traditions and tried and tested dishes. At Jumbo we therefore have a beautiful and extensive Christmas assortment with well-known and loved classics, supplemented with new dishes and flavors. Four out of ten Dutch people plan to put a Christmas classic on the menu, such as a shrimp cocktail, luxury pork tenderloin, salmon in puff pastry or a Christmas ice cream cake. We also see that nearly half of the Dutch opt for convenience more this year than in other years. For customers who prefer to spend more time at the table than in the kitchen, we have a festive ready-to-eat range. With minimal effort, maximum results! Such as a luxury bavette with pesto that is on the table in an instant. We see that gourmet has been very popular for years and that will certainly not be less this year. We have a gourmet range with more variety than ever and a choice between meat, fish and vegetarian. In short: we offer plenty of choice and inspiration for every budget. Whether people want to cook extensively or opt for convenience. ‘
What are we eating this Christmas?
Of the people who plan to celebrate Christmas, everyone chooses to make or attend a Christmas dinner. Christmas menus usually consist of several courses. As a starter or side dish, soup is a popular choice: a third of the Dutch put soup on the Christmas menu in 2020. Jumbo has seen the demand for more luxurious soups increase around the holidays for a long time. The traditional tomato soup remains popular, but you also see that consumers are increasingly making a less everyday soup or getting ready-made soup, such as forest mushroom truffle soup. In addition to soups, savory pies and patties with luxurious ragout are a great starter. Traditionally, we choose meat as a main course: 68% of the Dutch choose a meat dish. At Jumbo, pork tenderloin has been the undisputed number 1 for years and it is expected that the pork roulade and bavette will also be very successful this year. Fish occupies a popular second place, with Jumbo seeing that salmon and rockfish fillet are especially popular.
A veggie Christmas dinner
Vegetarian options are also increasingly popular during the holiday season. This is a clear trend, especially among young people: 17% of people under 30 put a vegetarian main dish on the table. This is 4% among people in their 50s. Within Jumbo’s Christmas range there is a lot of choice for customers who do not want to eat meat or fish. Think of a carpaccio of vegetables and a vegetarian gourmet assortment. One of the highlights of the Hello Jumbo magazine is a vegan masterpiece: butternut squash roulade.
For dessert, ice cream is by far the most popular choice. 60% of people preparing or attending a Christmas dinner indicate that ice cream is on the menu for dessert. The eye wants something too; That is why Jumbo has a beautiful ruby drip ice cream cake in its range to end the dinner extra festive.
A good preparation
Four out of 10 Dutch people already know what is on the Christmas menu. Customers who are still looking for Christmas inspiration can go to Hello Jumbo magazine. Regardless of budget, eating style or taste preference, the magazine has something for everyone. From a lot of attention to the luxurious ready-to-use range and classics with a twist to extensive recipes for the real kitchen princesses and princes. Inspiration can also be found on Jumbo.com, in the Jumbo app and on Smulweb.nl. Here people can find hundreds of Christmas recipes and handy shopping lists. Jumbo also helps customers with handy tips and tools to easily compile a menu and to make Christmas preparations stress-free.
Jumbo stores open extra long
To spread the crowds, Jumbo is extending the opening hours of the stores in the run-up to Christmas. Jumbo calls on customers to bring their Christmas groceries, for example long-life products, earlier and to come to the store alone. In this way, the supermarket wants to ensure that all customers can do their shopping in a pleasant, good and safe way. The research shows that almost half of the Dutch actually plan to get their Christmas groceries at home earlier.
To ensure a good spread, the Jumbo stores are open in the week before Christmas from 07:00 to 21:00 or 22:00 in the evening **. The Food Markets in Amsterdam and Leidschendam are open on the Monday, Tuesday and Wednesday before Christmas from 07:00 to 23:30. Customers can even visit the Foodmarkt in Breda 24 hours a day. And that for three days and nights.
(PvWK, Christmas table: photo Jumbo)
* Jumbo survey by PanelWizard among 1,126 Dutch people aged 18 and older on December 9, 2020.
** Jumbo customers can visit Jumbo.com for the current opening hours of the nearest Jumbo stores.