In her new role as marketing director, Dijkhuizen is part of the management team of the Dutch branch of the world’s most international brewer.
In the past 12 years she has been active in various areas within the company, including in the field of innovation, communication, digital marketing, brand design and trade marketing. Dijkhuizen has a broad background in working with global brands in the FMCG sector and has also worked at Coca-Cola and the Smiths Food Group. Currently, as “Director Global Heineken Communication & Innovation”, she is responsible for all Heineken brand communications and was at the cradle of Heineken 0.0’s strong positioning. For Heineken Silver, her team has provided a promising start in countries such as Vietnam and China. She was also closely involved in all Heineken brand communication around the UEFA Champions League Rugby World Cup and the Socialize Responsibly campaign. Managing director Hans Böhm: “Els has a wealth of experience in brand building, innovation, communication, commercial thinking and acting. This, combined with her creative energy and collaborative personality, makes her the right person for us to take charge of our beautiful portfolio of 11 brands in the Netherlands. “
Els has a wealth of experience in brand building, innovation, communication, commercial thinking and acting
David Lette is leaving Heineken
Lette (photo above left) worked at the brewery for 18 years. The last four years he was active as Marketing Director at Heineken and responsible for Heineken, Amstel, Brand, Affligem, Desperados, Lagunitas, Sol, Oedipus, Apple Bandit and Jillz. During this period, Lette has grown Heineken 0.0 and has taken the lead in the non-alcoholic beer segment. In addition, premium brands Desperados and Affligem also experienced strong growth under his leadership. One of the latest achievements are the commercials for Brand and Affligem. Lette joined Asia Pacific Breweries in Singapore in 2003 as Premium Brands Manager and two years later became Head of Out of Home Sales. He then worked as Global Heineken Business Development Manager, Marketing Manager Heineken in Poland and Premium Brands Director in the United Kingdom. Finally, after living abroad for 41 years, he moved to the Netherlands with his family for the role of Marketing Director. “We’re going to miss David’s positivity, passion for brand building, commercialism and dedication,” said Böhm. “He can look back with pride on what he has accomplished over the years and of course we wish him the best of luck on his next adventure.”