Adidas – new plans and top events help the share get going! – columns

The share of Adidas yesterday confirmed the breakout above the resistance level of EUR 286.80. The figures for the third quarter were almost at the previous year’s level and for the current quarter the lockdown and the associated closure of shops could lead to a more significant decline in sales again. According to Thomson Reuters, the majority of analysts are nevertheless confident in favor of the paper in the medium term and have some solid reasons for it.

The results of the third quarter showed a significant increase in sales in online retail. The e-commerce sector grew by around 51 percent. This segment is to be expanded further. In the past few days there have been several reports that the problem division Reebok may be sold. Management gives itself until March 2021 to decide on the future of the US brand. Then CEO Kasper Rorsted wants to present the company’s new 5-year plan. One thing already seems clear. The focus is likely to be on further digitization and the expansion of direct sales to customers. In addition, there may be two mega-events – the European Football Championship and the Olympic Games – if the corona pandemic allows the events.

There is still some imagination in the share. However, with a P / E ratio of 30, the stock is no bargain. Bad news from the group or a major correction in the overall market could put the share under pressure.

Chart technical outlook: Adidas

Resistance marks: EUR 300.00 / EUR 316.65

Support stamps: 253.50 / 267.15 EUR

The Adidas share is on an upward trend. The paper is currently sprinting towards the resistance level of EUR 300. If the jump over the mark is successful, there is a chance of the upward movement continuing to EUR 316.65. On the downside, the share finds support between EUR 253.50 and EUR 267.16.

Adidas in EUR; Daily chart (1 candle = 1 day)

Observation period: 11.12.2019 – 16.12.2020. Historical considerations are not reliable indicators for future developments. Source:

Adidas in EUR; Weekly chart (1 candle = 1 week)

Observation period: December 17, 2015 – December 16, 2020. Historical considerations are not reliable indicators for future developments. Source:

Investment opportunities

Bonus cap certificates on the Adidas share for speculation that the stock will move sideways or moderately upwards

Underlying WKN Selling price in EUR Barrier in EUR Cap (upper price limit) in EUR Final valuation day
Adidas HR40CQ 352.48 240.00 380.00 March 19, 2021
Adidas HR40D0 342.97 230.00 400.00 17.09.2021

Source: HypoVereinsbank onemarkets; Status: December 16, 2020; 10:23 am

Investment opportunities

Express Reverse Convertible Protect on the share of Adidas for speculation that the stock will move sideways

Underlying WKN Issue price in EUR Barrier in EUR interest rate final repayment date
Adidas HVB4YZ * 100% of face value 70% ** 4.0% 01/26/2024
* In subscription until January 21, 2020 (subject to early closure); ** of the Reference Price on the Initial Observation Day; Source: HypoVereinsbank onemarkets; Status: December 16, 2020; 10:26 am

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This information does not constitute investment advice, but advertising. The public offer is made exclusively on the basis of a securities prospectus approved by the Federal Financial Supervisory Authority (“BaFin”). Approval of the prospectus should not be understood as a recommendation to purchase these UniCredit Bank AG securities. Only the prospectus including any supplements is relevant and the Final Terms. It is recommended that you read these documents carefully before making any investment decision in order to fully understand the potential risks and rewards of investing. You are about to acquire a product that is not easy and can be difficult to understand.

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The contribution Adidas – New plans and top events help the share on the jumps! first appeared on onemarkets blog (HypoVereinsbank – UniCredit Bank AG).

Author: Richard Pfadenhauer

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