HelloFresh: The Dutch opt for convenience this Christmas

According to the research, we are looking for ‘simple Christmas recipes, opting for a meal box or having a complete Christmas menu delivered to the door.’

“Eating out” at home this Christmas
Unfortunately, the restaurants remain closed, even during the holidays. Fortunately, there are still plenty of options for an extensive, luxurious Christmas dinner. The popularity of having a Christmas menu delivered to your home is enormous. Not only this year, since 2018 there is more search for “ordering Christmas dinner than” eating out for Christmas “. In 2020, the peak in search volume already started at the beginning of November.

Christmas trends 2020: traditional Christmas dishes with or without a vegetarian twist
Food remains important during Christmas. Traditional Christmas dishes are still popular. Gourmet food with the family, pork tenderloin from the oven or a roulade are examples of such dishes. Vegetarian options are on the rise. There is more demand for vegetables, but also for fully vegetarian Christmas menus.

Wines with the Christmas dinner
A matching wine can enrich your food. Many Dutch people have been looking for matching wine in recent years. The search term “which wine with …” is used extra often as a search term, especially in December. On average, every December 400 Dutch people search for “which wine with pork tenderloin”. Prefer no alcohol? Non-alcoholic alternatives and mocktails are welcome guests at the Christmas dinner. Festive and responsible.

The full research can be found here.

About HelloFresh
HelloFresh is the world’s leading meal box supplier, operating in the US, UK, Germany, Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden and France. In Q1 2020, HelloFresh delivered more than 111 million meals and to 4.18 million active customers. HelloFresh was founded in Berlin in November 2011 and was listed on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Sydney, Toronto, Auckland, Paris and Copenhagen. ‘

(source: HF)

About the Christmas investigation
The research was conducted in November 2020 with internal data from HelloFresh and tools such as Google Trends, Ahrefs and Data from the period 2017 – 2020 was used for this, with a focus on data from December. ‘

(source: HF research)


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