HelloFresh: An early Christmas present

HelloFresh is getting more optimistic about 2020. The forecast is raised again accordingly. Sales are expected to increase by 107 percent to 112 percent after adjusting for currency effects. The old forecast was +95 percent to +105 percent. The group AEBITDA margin, that is the margin of the adjusted group EBITDA, should come to 12.5 percent to 13.5 percent. In the previous forecast, the margin estimate was 11.25 percent to 12.75 percent.

The new forecast is well above the consensus. The market is currently anticipating a 98 percent increase in sales and the market estimate that the margin will be 11.9 percent. There could therefore be a need for upward correction here.

Today there is a capital market day at HelloFresh. Just before that, the forecast is increased, the analysts of Deutsche Bank speak of an early Christmas present.

The experts confirm the buy recommendation for the shares of HelloFresh. The price target remains unchanged at EUR 68.00.

The shares of HelloFresh gain 6.0 percent in the morning to 53.15 euros.


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