HelloFresh reports continued high demand and has raised the forecast for the current year 2020 again. Adjusted for currency effects, sales are now expected to grow between 107 percent and 112 percent compared to last year; previously, only 95 percent to 105 percent were assumed. On a euro basis, the plus should now be 103 percent to 108 percent. The numbers are above the previous analyst estimates.
“In addition, the company is increasing its forecast for the group AEBITDA margin (margin of the adjusted group EBITDA) for the 2020 financial year from previously between 11.25 percent and 12.75 percent to now between 12.5 percent and 13.5 percent ”Says HelloFresh. That is also higher than expected by analysts.
In addition, the Berlin company is presenting an initial forecast for developments in the coming year. On a currency-adjusted basis, HelloFresh expects an increase in sales of between 20 percent and 25 percent with a Group AEBITDA margin of between 9 percent and 12 percent. “This outlook should be understood as a first, indicative outlook for fiscal year 2021, which is based on the company’s current preliminary plans and assumptions for fiscal year 2021,” the company said. The forecast for 2021 takes into account the expected financial effects of the acquisition of Factor75, Inc.
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