Hugo Boss: E-Commerce and China as a driving force

In the past few weeks, the Hugo Boss share has gained around 14 percent. The hope for a vaccine is fueling the market. If fewer people work in the home office, the demand for Hugo Boss products should increase again. Suits are more likely to be worn in the office than at home. However, Hugo Boss’s fourth quarter is likely to be shaped by the restrictions that affect life. So the customer frequency in the inner cities is falling. That’s why Hugo Boss is currently focusing more on online sales and the Chinese market.

The analysts of Independent Research criticize the fact that the new CEO Daniel Grieder will take up his post on June 1st.

The experts expect a loss per share of 2.26 euros (old: -1.87 euros) for 2020. The forecast for 2021 increases from +1.44 euros to +1.50 euros.

As before, the analysts have issued a hold recommendation for the shares of Hugo Boss. The price target is raised from EUR 22.00 to EUR 29.00.

The shares of Hugo Boss lose 0.9 percent in the morning to 27.32 euros.


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